Viola Ge

Sales Manager @ Harmony Agriculture & Food Company

About

A multilingual and strategic export sales professional with over 8 years of experience managing and growing premium Australian agricultural exports across diverse Asian markets. Possesses a unique blend of cultural fluency, honed from a Chinese background and deep Australian industry expertise. Proven ability to autonomously manage multi-million-dollar portfolios, devise and execute data-driven regional strategies, and drive market entry and expansion. Seeking to formalise and expand strategic business acumen through an MBA at the University of Queensland.

Country

Australia

City

Brisbane

Industry

International Trade & Development

Skill

Wine Tasting, Wine & Spirits Industry, French, Biotechnology, Cooking, wine making, Microsoft Office, Microsoft PowerPoint, Microsoft Word, Microsoft Excel, Hazard Analysis and Critical Control Points (HACCP), Customer Relationship Management (CRM), NetSuite, Pronto, Excel Pivot, Export, Food & Beverage, Market Research, Account Management, Interpersonal Skills

Experience

Sales Manager

Harmony Agriculture & Food Company

2024-10 - Present · 2 yrs

Brisbane, Queensland, Australia

- Control strategic direction and key account portfolio for a large-scale Wagyu producer across eight key Asian markets: Hong Kong, Macau, Japan, Korea, Taiwan, Thailand, Indonesia, and Philippines - Strategic Repositioning & Market Planning: Developed and initiated a comprehensive regional strategy to re-position a key brand for enhanced premium value. Conducted in-depth market analysis to create and begin execution of tailored, country specific commercial plans for each target market - Strategic Business Development: Launched a new, complementary brand across regions by identifying and onboarding new distribution partners aligned with a revised market strategy. Simultaneously, drove significant growth for existing brands in each market through targeted initiatives and partner development

Export Sales Executive

Signature Beef

2024-2 - 2024-8 · 7 mos

Brisbane, Queensland, Australia

- Organised end-to-end export sales process for a vertically integrated beef producer, gaining critical insight into processing operations and cost structures - Strengthened customer relationships in Southeast Asia and China, ensuring seamless order execution and customer satisfaction

Regional Manager - SE Asia & China

PARADIGM FOODS

2019-8 - 2024-2 · 4 yrs 7 mos

Brisbane, Australia

- Strategic Market Management: Developed and implemented regional sales strategy for 7 premium beef brands across Mainland China, Hong Kong, Taiwan, Singapore, Macau, Thailand, and Vietnam - Portfolio & Relationship Management: Interfaced with a diverse portfolio of niche customers, serving as primary strategic liaison and deepening market penetration - P&L & Value Optimisation: Drove revenue growth and profitability by strategically controlling product mix and pricing, notably achieving a 100% sell-through for a premium Wagyu program pre-production by ensuring optimal carcass utilisation

Business Development Executive

Mulwarra Export

2018-4 - 2019-4 · 1 yr 1 mo

- Market Expansion: Spearheaded new business development in Mainland China - Account Management: Interfaced existing accounts across Mainland China, Hong Kong, Macau, Thailand, and Vietnam for a multi-product portfolio (meat, seafood, dairy)

Export Trader

Fresh Produce Group

2016-11 - 2018-4 · 1 yr 6 mos

Sydney, Australia

- End-to-End Supply Chain Management: Autonomously handled entire export process for key accounts, from sourcing and logistics to documentation and after-sales service - Financial & Account Management: Generated over $2.8M in revenue (2017) through management of more than 200 airfreight shipments. Increased profitability of key accounts by over 20% within the first year