Vinod Kumar Poomalai

Leading the product marketing for TomTom’s Enterprise Business - Geospatial analytics and AI native vertical. Shaping and executing go-to-market strategies that drive product launches, enterprise customer acquisition, and brand leadership across global markets. + Crafting and executing GTM strategies that unlock adoption, fuel expansion, and establish TomTom as a trusted enterprise partner. + Leading thought leadership efforts, public speaking, and industry engagement to elevate TomTom’s brand and influence in the industry. + Advising executive leadership on emerging trends and competitive strategy; translating complex industry needs into actionable business and product direction. + Mentoring and scaling a high-performing sales and marketing team to accelerate business growth in new verticals. + Engaging with Enterprise customer C-suite, product, and engineering leaders for consultative value-based selling of TomTom products. + Partnering cross functionally with stakeholders in Sales, Product, and Marketing teams in executing the Go-To-Market plan for 0-to-1 product launches like Orbis maps

Led TomTom’s commercial expansion for Enterprise SaaS across India, Southeast Asia. Built partnerships with C-suite leaders at high-growth tech startups and Fortune 500s, driving 0-to-1 market growth. + Built TomTom’s India API and data licensing business ground up in India and SEA + Built deep, consultative partnerships with C-suite, product, and engineering leaders at large enterprises and high-growth startups. + Designed and executed strategic sales motions tailored to the unique needs of each region, consistently exceeding growth and adoption targets. + Engaged in entire 360-degree business development and sales activities- architecting business strategy, developing the market relevant product pitch, creating partnerships, leading commercial negotiations

Product Manager for Athenahealth’s Clinical SaaS product which automates insurance claims management process for US hospitals + Led a SCRUM team of 4 to design and develop Machine learning based features to reduce client manual workload by ~50% + Defined product features, epics, user stories, prototypes and sprint plan to ensure timely delivery of a major release

Launched and scaled India’s first tech-enabled pet care marketplace. Lead product, growth, and marketing strategy. + Conceived and built a two-sided digital marketplace product that scaled to seven Indian cities, 3000+ customers and 650+ service providers + Led product-led growth through rapid experimentation, user research, and data-driven iteration—validating product-market fit and commercial traction. + Developed and executed a multifaceted marketing and go-to-market strategy leveraging content, SEO, partnerships, and digital campaigns to drive adoption. + Raised early investment from angel investors and expanded to multiple verticals + Built and led a nimble 12-member distributed team of product, marketing, and engineering

• Global Product Marketing Manager for Cisco Smart City solutions. • Engaged with Go-To-Market partners such as Deutsche Telekom, TDC Denmark, Sprint in taking the solution to the cities • Drove the Smart City solution roadmap with customer feedback. • Led the Cisco Smart City Pilot engagements in Adelaide, Bucharest, and Copenhagen to success.

• Developed Cisco Internet of Things (IoT) Solutions for Manufacturing Industry, Mining Industry, and Lighting industry. • Expert in COAP, 6LoPAN, WLAN, RFID, REST technologies • Engaged with customers at various global events and forums to market Cisco IoT solutions

• Designed and executed Cisco network solutions for customers across the globe. • Executed the security design for NBN’s data centers in Melbourne.

• Successfully designed and implemented a camera-based gesture interaction technique on a 3-dimensional volumetric display system with multi-user and multi-view capabilities • Engineered a novel algorithm to improve the clarity of volumetric display and implemented using Arduino