Vinita Hirani

My professional journey in media and PR has been defined by orchestrating high-impact launches, elevating brand prestige, and generating measurable media coverage across diverse sectors — from real estate and luxury to technology, lifestyle, and entertainment. I’ve led campaigns for major real estate brands including Binghatti Royale, Tiger Properties’ Nobles Tower, BNW, Ays Developer, GFS Development, and Laraix Developers, achieving strong media engagement and industry recognition. Prestigious events such as Capital Club Dubai’s milestone anniversary and Elite Fishing’s luxury brand launch were transformed into headline-generating PR successes. In lifestyle, luxury, and technology, I’ve worked with Obegi Home, Hakim Aalim, Youth by You, AI Lawyer, African Marketplace, Youth by You Skincare, and other leading brands. Key highlights include: Da-Bangg Concert – PR and influencer strategy made it the region’s most celebrated music event. Kipling x Jashanmal – turned a seasonal fashion collection into a major editorial showcase. Microsoft Co-Pilot GCC Launch – led communications for this pivotal AI introduction, engaging top tech journalists and business leaders. Jimmy – introduced the innovative consumer electronics brand through comprehensive media coverage. SuperSonic Imagine – boosted UAE market visibility for this pioneering French medtech company. Additional campaigns include sustainability communications for RTA’s Green Initiative, media strategy for Netflix’s The Roshans, and lifestyle F&B campaigns for Curry Fit, Saffron, and High Note Lounge. From DSBK Racing and Wedding in the Sky to Hotstar’s Aakhri Saach, I deliver integrated, results-driven campaigns that combine strategic insight, bold storytelling, and measurable impact.

Strategic Marketing Leadership | Premium Home & Lifestyle Brands- B&B Italia, Maxalto, Flos and Louis Poulsen -Performance & Digital Excellence *Delivered >4x ROAS across all campaigns with 100% on-time execution *Achieved 40% lead-to-consultation conversion through strategic funnel optimisation *Scaled CRM database by 20% QoQ whilst maintaining 80-90% data accuracy *Implemented comprehensive GA4 tracking for complete campaign attribution *Secured top 5 SEO rankings for both branded and non-branded keywords Content & Brand Management *Orchestrated quarterly professional photography shoots for campaign and social assets *Managed 12+ monthly social posts combining organic and professional content *Generated >10% QoQ Google review growth with consistent >4.9 average rating *Maintained 100% brand consistency across all marketing materials Strategic Operations & Innovation *Established bi-weekly Business Unit Head synchronisation meetings for marketing alignment *Managed budgets with 100% accuracy and zero overages *Implemented Yellow.ai WhatsApp automation for streamlined consultation bookings *Drove Notion integration with 100% compliance across all business units Leadership & Execution Excellence *Demonstrated proactive campaign ownership across complete project lifecycles *Achieved 95% on-time delivery through strategic priority management *Maintained minimum 80% NPS through customer experience optimisation *Led quarterly brand training programmes for marketing and operations teams

*Managed PR strategies and crafted compelling narratives for a prominent education group in the UAE, overseeing a portfolio of schools. *Optimized five social media pages, achieving a 28% annual increase in followers and boosting brand engagement through targeted content. *Spearheaded the delivery of five websites within five months, collaborating with digital agencies to enhance user experience and digital presence. *Formulated integrated PR and communication strategies, enhancing brand visibility and engagement through digital campaigns and social media management. *Increased enrollment inquiries by 35% through targeted digital campaigns and strategic partnerships. *Enhanced website traffic by 50% by redesigning content layout and optimizing SEO.

Strategic PR Leadership | Group-Brand Portfolio Management *Directed comprehensive PR and marketing operations across 8 premium brands within Danube Group's portfolio, achieving 45% improvement in share of voice and market positioning Media Relations Excellence *Secured high-impact coverage across tier-1 publications including Gulf News, Khaleej Times, Forbes, Arabian Business, and Gulf Business, establishing market authority and brand credibility *Executive Communications & Personal Branding *Delivered strategic PR counsel for C-suite executives including Rizwan Sajan, Adel Sajan, and Sana Sajan, orchestrating high-profile interviews, podcasts, and thought leadership initiatives Campaign Development & Execution *Launched multi-channel PR campaigns spanning real estate, e-commerce, hospitality, and entertainment verticals, driving measurable brand recognition and market penetration. Performance-Driven Results *Amplified media coverage by 50% through strategic press release distribution, targeted outreach, and social media integration *Enhanced event attendance by 40% via comprehensive digital publicity strategies *Positioned brands for market leadership through strategic communications and major product launches, including Danube Properties' innovative 1% payment plan Cross-Functional Leadership *Orchestrated 250+ strategic PR initiatives including press conferences, media briefings, and executive positioning, ensuring alignment with corporate objectives and brand strategy

*Zaki Designs boasts of a number of in house brands, like Ascots and Chapels London, Custom Shop New York, Buckle Up Shoes, Partylicious, Zaks, and Style Concepts, they have stores across GCC in prime retail malls and E-Commerce platforms. *Managed a portfolio of 25 stores for the Group, developing and executing marketing plans across ATL and BTL realms, aligned with company strategy and KPIs set by management. *Developed and executed PR and communication plans for high-net-worth individual (HNI) clients, resulting in successful partnerships with major golf courses, luxury hotels, and high-end restaurants in the UAE and India. *Hosted consumer networking events to showcase new product launches and collections for HNI clients, driving increased brand recognition through exclusive product drops and tailored experiences. *Overlooked content creation and performance monitoring for 3 social media handles, improving brand presence and audience interaction. *Coordinated and executed successful trunk shows across the GCC and India, achieving increased ROI and brand visibility through The Visiting Tailor Service x Mini Cooper. *Enhanced customer retention by 15% by initiating a loyalty program and personalized content.

*The Landmark Group is one of the largest retail and hospitality organizations in the Middle East, Africa, and India. *Managed PR and marketing budgets, ensuring effective allocation and utilization. *Developed PR calendars and organized press shoots, maintaining brand consistency across media channels. *Oversaw content development for various media, ensuring alignment with brand messaging.

*Managed a portfolio of 25 diverse clients across the GCC countries. *Expanded key client accounts, resulting in additional revenue. *Directed the production of advertising materials, including copy preparation, proof evaluation, and layout enhancements. *Maintained a 95% client retention rate, resulting in continued revenue growth.

▪Key clients handled: Kingfisher India, Pernod Ricard, Budweiser, Heineken, Featherlite Furniture, Yahoo, Google, Bangalore Fashion Week, Vodafone India, Uninor, Geddys Ice Cream, Philips.