Vinicius Pagin 💎

• Responsible for negotiation and acquisitions of linear channels and on-demand content, including development of business models and market analysis; • Managing over 40 channels, keeping track of cost, penetration, programming quality as well as clients feedback; • Working relationship with different programmers and content distributors, searching for better content to deliver a higher value to the Pay TV Service startup; • Tendencies evaluation, following the market development, looking for opportunities to adapt to the company`s reality, in other to provide a better offer to the client; • Responsible for business planning with different scenarios for a variety of potential products. • Working together with the financing department to follow up and control of programmers payments.

• Account management of over 50 clients in Latin-America, dealing directly with major media companies in the region (Fox Latin America, RCN, Caracol TV, Artear, Telefé, Teledoce, Unitel); • Budget Management - Responsible for over 5% of the TV International Licensing Sales Revenue; • New business development; responsible for the co-production project with some of the major partner in Latin America; • Presence in the world’s most important TV & Media international trade show focusing on launch new products and develop new partnerships (NATPE, LA Screenings, MIPTV, MIPCOM); • Opening new niche markets and prospecting new clients in new medias; • Constant marketing analysis, searching for new business opportunities.

• Responsible for the annual marketing plan (strategies, execution and budget) of three business unities (Content Distribution, Channel Distribution and Sports Rights Distribution), with specific focus on the Middle Eastern and European markets; • Development of marketing strategy and creation and implementation of diverse advertising campaigns which includes branding, product launches and retail sales; • Media Planning and campaign and adaptation of release campaigns to the international market; • Planning and coordination of company’s participation on world’s most importantes international trade shows; • Creation of print, on air and online campaigns, as well as marketing material for trade shows; • Strong experience in sponsorship, direct marketing and promotional strategies; • Responsible for branding development of new products, launching over 10 new products per year; • Constant liasing between clients and members of other departments (Programming, Legal, Sales); • Elaboration and update of company’s website.

• Sales team support with relationship builiding actions with clients; • Implementation and coordination of new budget control process. The Budget Control tool, that I developed using excel, was transformed in a system and is now the official budget tool used by the International Business Division; • Market research and elaboration of management reports.