Vinícius Bracalenti

I work in one of the most ambitious industrial circular economy cycles in Brazil. Fox is undergoing rapid expansion on multiple fronts, with the mission of becoming one of the largest circular companies in the world — combining production scale, innovation, and measurable environmental impact. My current contribution focuses on two strategic fronts: → Implementing a new operation dedicated to transforming plastics from electronics into PCR resins, with an emphasis on traceability, technical feasibility, and industrial returns → Developing business and commercial routes for the use of recycled fractions and industrial contracts, connecting new clients, players, and product positioning The goal is to build replicable and economically viable solutions capable of creating real landfill diversion, high-value raw materials (pellets and flakes), and traceable supply routes — with the potential for closed-loop systems with major brands and OEMs. Each delivery is based on my experience with circular supply chains, industrial negotiations, and the development of proposals with technical returns and a value chain perspective. As the company’s new verticals advance, so do the opportunities for technical, strategic, and commercial contributions. Key focus areas: Circular Polymers | PCR Resins | Circular Economy | New Business Development | Circular Supply | Fraction Valorization | Industrial Technical Negotiation | B2B Commercial Strategy

I worked at the intersection of commercial strategy, operations, and industrial sustainability — leading business fronts, technical efficiency, and the expansion of the circular supply chain in the e-waste recycling sector, with a focus on PCR resins and the valorization of fractions with industrial reuse potential. I developed strategic suppliers, negotiated supply contracts, and led traceability and performance projects with economic feasibility. I combined a supply chain perspective with deep knowledge of manufacturing processes, regulatory frameworks, and real ESG requirements. I also led the integration between operations and the supply chain, focusing on lead time, supply continuity, and plant regularity. I engaged directly with technical clients and compliance teams to ensure traceability and adherence to ESG and operational requirements. All deliveries were grounded in technical governance and pragmatism: every initiative needed to generate predictability, return, and measurable impact. Key achievements: •Expansion of the supply network through contracts with recyclers and waste generators with reuse value •Implementation of an operational and financial traceability model for recyclable materials •Process optimization with impact on productivity, margin, and environmental efficiency •High-impact negotiations balancing commercial goals with circularity criteria •Development of proposals for new products based on PCR and valorized fractions, with technical and industrial returns Key focus areas: Business Development | Circular Supply Chain | Industrial Sustainability | Reverse Logistics | Operations Optimization | Strategic B2B Negotiation | ROI-Driven ESG Projects

Led projects focused on the acquisition and qualification of recyclable materials — especially post-consumer and post-industrial resins — for Sinctronics’ operations, with a focus on technical feasibility, traceability, and continuous delivery to industrial clients. Worked at the interface between suppliers, production, engineering, and the commercial team, managing everything from partner mapping to scope control, reverse logistics, and documentation. The goal was clear: ensure predictability with technical, environmental, and economic return. Deliveries relied on practical project management methodologies (integrated timelines, tracking spreadsheets, and batch validation) and strong operational presence — from kickoff to production follow-up. Key achievements: •Formalized contracts with recyclers and strategic suppliers, focused on traceability and supply stability •Increased the supply capacity of recycled resins for the Sorocaba plant, with predictability and loss control •Structured documentation flows and technical reports based on real performance indicators (volume, lead time, cost) •Evaluated project margins through commercial renegotiation and production scope adjustment •Integrated teams to align operational targets with industrial sustainability criteria Key focus areas: Industrial Project Management | Circular Supply Chain | Reverse Logistics | Recycled Resins | Supplier Technical Validation | Documentation Traceability | Operational Sustainability

Led the commercial area during a period of strategic restructuring, focusing on profitability, margin rationalization, and consistent execution. Oversaw the commercial front with responsibility for pricing policy, channel structure, KPIs, and new business — always tied to the company’s economic feasibility and competitive positioning. Implemented commercial routines with data governance and integration between sales, operations, and marketing. Restructured processes, refined the commercial policy, and aligned the team around results-driven practices and individual accountability. This period solidified my foundation as a high-performance leader: managing teams under target pressure, engaging directly with key accounts, and building a commercial culture focused on real delivery. It also strengthened my ability to read market scenarios, define growth levers, and make decisions based on margin, not just volume. **Key achievements:** * Restructured the commercial policy, improving margin and strategic positioning * Implemented commercial KPIs with review rituals and continuous action plans * Increased profitability through pricing adjustments, channel analysis, and portfolio review * Established a commercial culture focused on accountability and disciplined execution * Integrated sales, operations, and marketing with delivery cadence * Strengthened key accounts and structured relationships with strategic channels **Key focus areas:** Commercial Management | Sales Strategy | Profitability and Margin | Results-Driven Culture | Pricing and Positioning | B2B Negotiation | Commercial Performance

Led the company’s commercial development during a full growth cycle, focusing on new markets, strategic product positioning, and building partnerships with impact on both margin and volume. Worked directly at the intersection of sales, product engineering, operations, and marketing — with a sharp understanding of market trends and technical feasibility. Was responsible for crafting commercial strategies and designing proposals that balanced profitability with client needs, while also leading the development of custom packaging solutions for key accounts. My role combined business vision with structured execution — from diagnosis to delivery. Also represented the company at industry events, seeking market intelligence, technical benchmarking, and new industrial partnerships. **Key achievements:** * Portfolio expansion and entry into new markets through strategic channels * Development of customized solutions with key clients, focused on loyalty and added value * Commercial policy restructuring with refined pricing and contractual conditions * Coordination of technical packaging development projects, aligned with R\&D and operations teams * Creation of proposal models with operational feasibility and real return for both client and company * Cross-functional collaboration with operations, finance, and product to ensure delivery with governance **Key focus areas:** Business Development | Commercial Strategy | Technical Packaging | Pricing and Commercial Terms | Key Account Management | Market Intelligence | Technically Feasible Proposals

Led the structuring and management of CRM and Pricing projects for clients in the plastic transformation industry and other sectors, focusing on commercial performance, budget control, and process optimization. My work combined product vision with project execution under tight deadlines. I managed scopes with an emphasis on value creation, risk control, and real results delivery. I also provided technical training for sales teams and implemented routines with governance and clear deliverables. This period was key to consolidating my project management foundation with an integrated view of product, commercial strategy, and processes. **Key achievements:** * Structured CRM and Pricing projects focused on profitability and technical compliance * Managed schedules, risks, and budgets with detailed delivery tracking * Acted as the technical interface between sales, operations, and tech teams during implementations * Optimized processes and workflows based on critical analysis and routine review * Trained sales teams on the newly implemented tools * Applied project management best practices and quality control methods **Key focus areas:** Project Management | CRM and Pricing | Commercial–Technical Integration | Risk and Scope Controls | Process Improvement | Sales and Implementation Teams

Managed a strategic portfolio of middle-market companies, focusing on long-term relationships, financial performance, and the structuring of customized solutions. Consultative approach with direct engagement with CFOs, controllers, and technical decision-makers of the accounts served. At Itaú, led coordination between internal departments — credit, legal, product, and risk — to deliver consistent and secure proposals, always aligned with regulatory standards and profitability goals. The role required balancing value creation for clients with risk mitigation for the bank. This period strengthened my business acumen and ability to act as a bridge between real client needs and viable banking solutions. More than a seller of financial products, I was responsible for creating structured solutions that helped companies gain financial breath, grow, or reorganize cash flow. **Key achievements:** * Managed corporate accounts with focus on profitability and client loyalty * Conducted financial mapping and built comprehensive proposals (credit, capital, investment) * Performed technical risk assessments, engaging directly with internal committees * Coordinated across internal departments to execute operations with high compliance standards * Held direct responsibility for revenue, retention, and client satisfaction targets **Key focus areas:** Relationship Management | Financial Solutions | Corporate Credit | Banking Products | Revenue and Risk | Consultative Approach

Took over commercial management of key accounts in a highly competitive sector, focusing on client retention, volume growth, and co-creation of tailored solutions. Managed major market players with full responsibility for the sales cycle, contract negotiation, and alignment between product offerings and technical needs. This period was marked by consistent performance and top-tier results across all commercial metrics. I was internally recognized for above-average performance in revenue generation, strategic account management, and contribution to portfolio expansion. My work stood out for close client engagement and the ability to translate commercial pain points into viable proposals. Also worked with market intelligence, preparation of technical materials, and representation at plastic industry events — which helped consolidate my foundation as a commercial professional with active listening, technical capability, and strong margin delivery. **Key achievements:** * Grew revenue in strategic accounts through personalized plans * Delivered high sales performance, with internal recognition and consistent target achievement * Managed the full commercial cycle: from prospecting to contract renegotiation * Developed cross- and upsell actions based on scenario analysis and trust-based relationships * Collaborated with marketing, operations, and engineering to tailor solutions to real client needs **Key focus areas:** Strategic Accounts | Full Commercial Cycle | Technical Negotiation | Revenue Growth | Client Retention | Market Intelligence

Began my professional journey in the commercial area, working with portfolio management, active prospecting, and full client support. Managing a base of over 1,800 accounts across four states, I consistently delivered results in revenue, relationship building, and client retention — even while operating with limited resources and high service volume. This period was fundamental in shaping the technical and behavioral foundation I carry to this day: I learned to sell through listening, solve problems quickly, and build relationships with consistency. I stood out for my daily commitment to learning from every situation — and for turning challenges into practical results. Worked with KPI tracking, market intelligence, technical support, and post-sales actions, while also collaborating with marketing on commercial campaigns. Every opportunity became applied learning — helping me build, in practice, my own roadmap for growth. **Key achievements:** * Managed a large multiregional portfolio with high service frequency * Actively prospected and expanded the client base across industrial markets and distributors * Provided technical support and fast issue resolution focused on retention * Participated in trade shows and events to generate leads and market intelligence * Surpassed sales targets and stood out in unit revenue performance **Key focus areas:** Technical Sales | Prospecting and Retention | Commercial Relationship Management | Multi-Client Service | Commercial Execution | Continuous Learning

The program covers corporate strategy, leadership in high-pressure environments, organizational culture, and governance — always with direct application to real business contexts. Topics such as purpose, impact, and corporate responsibility are addressed as part of building more conscious leadership, but with a strong focus on results and clarity in execution.

Direct study on how to deliver real value through well-structured projects. Applicable models, objective approach, focused on management practice with results.

Technical and practical training in investment management, risk analysis, and financial performance. Direct language, based on global standards. Applicable to both traditional portfolios and ESG-oriented funds.

MBA focused on sustainable leadership, with emphasis on environmental policies, compliance, waste management, and circular economy. Practical, industry-oriented approach aimed at structuring business models based on socio-environmental impact and economic viability.

Applied content on market strategy, channels, positioning, and consumer behavior. Practical focus based on data and real results.

Training focused on commercial operations, targets, team leadership, and delivering results. Straightforward structure aimed at the day-to-day of commercial management.

Comprehensive training in management, people, operations, and finance. A foundation that helped me understand how businesses truly work.