Vinicius Tieppo

Co-Chief Media Officer @ GUT

About

Media specialist, with more than 13 years of experience in Media and Digital Marketing, working across the agency/platform ecosystem and developing work with major global brands such as Citroen, Unilever, Qatar Airways, Nike, Subway, Facebook, Netflix, Avon, Shell, and Zespri. Experience working in different regional structures, developing work in Local markets (Brazil), Regional (SEA and APAC), and Global hubs. Passionate about Media, Tech, and the Agency Ecosystem, and strongly believe in the power of integration between media, strategic planning, and creative teams.

Country

Brazil

City

São Paulo

Industry

Marketing & Advertising

Skill

Negotiation, Team Management, Business Insights, Strategic Communications, Traditional Media, Strategy to Execution, Strategic Media, Flawless Execution, Communication, Challenging Assumptions, Presentations, Digital Media, Digital Marketing, Advertising, Online Marketing, Online Advertising, Media Planning, Digital Strategy, Media Buying, Marketing

Experience

Co-Chief Media Officer

GUT

2026-4 - Present · 6 mos

São Paulo, Brazil

Vice President Media

Leo

2025-3 - 2026-4 · 1 yr 2 mos

São Paulo, Brazil

Head of Media at Performics

Leo

2025-1 - 2025-3 · 3 mos

São Paulo, Brazil

Head of Media at VML

WPP Media Services

2024-1 - 2025-3 · 1 yr 3 mos

São Paulo, Brazil

Head of Media at Wunderman Thompson

WPP Media Services

2023-6 - 2023-12 · 7 mos

São Paulo, Brazil

Media Strategy and Business Director

Revo United Creators

2022-11 - 2023-5 · 7 mos

São Paulo, Brazil

SEA Agency Lead

Twitter

2021-10 - 2022-10 · 1 yr 1 mo

Associate Media Director

Mindshare

2019-7 - 2021-10 · 2 yrs 4 mos

Singapore

Clients: Nike Southeast Asia & India Client Lead Zespri Global & APAC Media Strategy Lead

Agency Solutions Manager

Facebook

2018-6 - 2019-6 · 1 yr 1 mo

São Paulo, São Paulo, Brazil

Media Director

Wieden + Kennedy

2018-3 - 2018-6 · 4 mos

São Paulo, São Paulo, Brazil

Media Manager

Wieden + Kennedy

2017-1 - 2018-2 · 1 yr 2 mos

São Paulo e Região, Brasil

Media Supervisor

Wieden + Kennedy

2014-8 - 2016-12 · 2 yrs 5 mos

São Paulo

Client: Nike

Media Coordinator

Fbiz

2014-2 - 2014-8 · 7 mos

São Paulo Area, Brazil

Clients: Close Up Strategic annual planing. Strategic and tatic planning for Digital campaings, negotiation of proposals for media plans development, monitoring and daily campaign optimization, performance reports and billing. Update reports (billing and performance) and weekly status for the coordinator. Strong client relationship. Develop use of new Technologies, such as DSP. Media tools in use: IBOPE TGI, comScore, Google Trends, Ad Relevance

Media Analyst

Fbiz

2013-2 - 2014-2 · 1 yr 1 mo

Clients: Dove, Clear and Close Up Tactical planning for Digital campaings, negotiation of proposals for media plans development, elaboration of schedules for campaign material dispatch, monitoring and daily campaign optimization, performance reports and billing. Delivery control and balance of the campaigns, update reports (billing and performance) and weekly status for the coordinator. Intense work with trafficking and development teams. Media tools in use: IBOPE TGI, comScore, Google Trends, Ad Relevance

Media Assistant

Media Contacts

2012-2 - 2013-2 · 1 yr 1 mo

São Paulo Area, Brazil

Responsible for the accounts: Citroën, Alelo and BBC. Negotiation of proposals for media plans development with several vehicles, elaboration of schedules for campaign material dispatch, monitoring and daily campaign optimization, performance reports and billing. Delivery control and balance of the campaigns, update reports (billing and performance) and weekly status for the coordinator. Intense work with trafficking and development teams.