Vinicius Fonseca

- Planning and execution of marketing strategy for the organization and for new/existing products - Brand strategy development - Setting and administration of annual marketing budget - Creation and managing of calendar of events - Management and measurement of marketing campaign costs - New business opportunities identification

- Meeting with the group’s leaderboard to discuss the operation issues across the affiliates - Promotion and management of products of all affiliates - Integration with PPC Manager to ensure that inventories, imports and exports are meeting the needs of international businesses and ensure product availability. - Direction of the international managers on all matters to achieving the SPA Group objectives and goals, supporting their needs to make revenue and reduce costs. - Reports elaboration and analysis of performance indicators of the international business - Creation of strategies of operational goals and objectives of the affiliates

- Strategic marketing initiatives and activities development - Marketing plans implementation - Marketing campaigns and online activities track setup - Service offering organization and streamlining - Creation, maintenance and strengthening of the organization’s overall brand trough all media avenues

- Competitors information gathering; sales and prices analysis - Sales and marketing tracking and forecast - Measurement of effectiveness of advertising and communications strategies

- Consumer trends identification through data collection and analysis - Social media monitoring - Consumer satisfaction measurement