Vinicius Domingues Tavares

Membro do Conselho da ABIMO, entidade representativa da indústria brasileira de dispositivos e tecnologias para a saúde. Atuação estratégica na definição de diretrizes institucionais, advocacy setorial e relacionamento governamental, contribuindo para o fortalecimento da indústria nacional, ampliação da competitividade internacional e consolidação do Complexo Econômico-Industrial da Saúde (CEIS) como agenda prioritária de desenvolvimento. Participação em debates de alto nível junto a stakeholders públicos e privados, apoiando a formulação de políticas públicas, marcos regulatórios e iniciativas estruturantes para o setor. Fundada em 1962, a ABIMO reúne mais de 150 empresas dos segmentos médico, hospitalar, odontológico, laboratorial, biotecnologia e reabilitação.

- Responsible for the strategic management of all company departments, including Sales, International Trade, Marketing, Quality, Regulatory Affairs, Production, Research & Development, Financial Administration, Human Resources, and IT. - Coordinating and supervising project execution and daily operations, ensuring efficiency and alignment with Bramsys’ business objectives. - Develop and implement strategies to optimize processes and drive continuous improvement, always seeking innovation and sustainability within the company. - Team management: Leading managers and employees, fostering professional development, engagement, and a positive corporate culture. - Responsible for financial and budgetary decisions, ensuring the achievement of economic goals and alignment with key performance indicators. - Interaction with internal and external stakeholders, including shareholders, suppliers, clients, and partners, to ensure strategic alignment and business sustainability. Focus on innovation: Propose and implement innovative solutions in products and processes to drive growth and differentiate Bramsys in the market. - Experience in corporate governance, directly contributing to developing internal policies and best practices for compliance and transparency.

- Develop Marketing Plan (strategies and action plans). - Develop new products. - Monitor the implementation of the strategies with the sales team. - Analyze internal and external environment, market trends, economic and financial factors. - Define brand positioning. - Define customer segmentation and select the target. - Develop marketing strategies and visual brand identity. - Manage budget area. - Planning and set campaigns to promote products and services. - Plan and manage activities and results of the sales team, ensuring compliance with the targets and other KPIs established.

- Manage sales strategies. - Participate in the annual plan and evaluate best practices in the market, in order to meet targets and develop new business. - Track the performance of the team and sales indicators. - Make sales and after sales with KAM. - Act with sales of disposable and equipment. - Develop the customer portfolio growth. - Prepare the strategic plan for market operations to sales. - Manage the activities and monitor the performance of each sales channel. - Implement plans to achieve sales goals. - Analyze monthly and annual projection. - Keep informed of the ongoing management of all strategic actions.

- Coordinate the creation of business and operational indicators for monitoring the results. - Project management along the sales area to improve the results. - Analysis of competitor and market to define offers and marketing mix. - Interface with distributors to structure local initiatives focused on sales and communication. - Coordinate actions in the head office, branch, distributors to ensure the governance of the various areas involved. - Monitor and to manage indicators and define sales targets. - Implement marketing and operational activities in conjunction with various areas of the company.

- Develop a strategy for promotional materials and campaigns. - Accomplish market research and consumer behavior analysis. - Support in organizing fairs, events, congresses. - Inventory and prices reports; Control samples and promotional materials. - Preparing the Marketing Plan. - Monitoring Goals. - Develop new reports and sales support tools. - Develop strategic analysis of the business, focusing on portfolio and profitability.

- Develop new product launches strategies (competitor analysis, segmentation, regions, POS with the greatest potential). - Relationship with the sales area for action plans along with the distribution network and retail outlets (commercial, marketing, etc.). - Identifying new sales opportunities (seasonality, events, new products and adequacy of existing). - Prospects analysis. - Update information about product and customer portfolio. - Reports and presentations for customers and internal areas (results, new products, investments, risks and viability, new businesses, projects, actions).

Responsible for creating the company's strategic planning, planning and coordinating fairs and events of medical and hospital area.

- Coordinate the creation, production, distribution of promotional materials, support materials and giveaways of Avastin® product line. - Oversee marketing campaigns, such as "Laços de Esperança", which aimed to prevention and public awareness of bowel cancer.