Vineta Bajaj
Group Chief Financial Officer @ Holland & Barrett
About
I am thrilled to announce that on 15th September I am joining Holland & Barrett as Group Chief Financial Officer and a member of the Holland & Barrett Board. There is an ongoing transformation journey across this international business, and I anticipate that this fantastic brand will continue to grow in relevance and impact in the rapidly expanding health and wellness sector. I’m an experienced finance leader who is focused on technology-led growth. I have deep understanding across digital, retail, eCommerce and technology sectors, my experience is international, and I have a strong track record in high-growth, multi-market businesses. Most recently I served as Group CFO at Rohlik Group, a pan-European online grocery business operating across five countries. I led the business through a turbulent time for online grocery, while achieving a $170m capital raise, driving sustainable double digit revenue growth (600m to 1.2bn rev) and strategic M&A. Previously I held various Finance Director roles with FTSE 100 online grocer and global technology provider Ocado Group. I drive execution and thrive in challenging situations that require intellectual solutions, genuine team input and shared goals. I set out to learn from people who have greater expertise, different perspectives and skills than me. I relish working on key strategic initiatives, being part of a high-performing team and genuinely making a difference to people’s lives – customers, partners, and colleagues. Setting high standards for myself and others, and a belief that a positive, supportive culture with a good balance of hard work, fun and celebration of successes is essential Alongside my corporate ‘day job’, I act as an angel investor and business advisor to entrepreneurs and start-ups, which I enjoy very much. I am acutely aware that in these environments, as well as in the larger company settings that have been the mainstay of my career, my advice and actions can have significant consequences, and I take these responsibilities extremely seriously. An experienced speaker I enjoy the engagement with audience members and delegates and am a regular speaker at Shoptalk, GroceryShop and Retail Technology Show. I also mentor students at The University of Cambridge Judge Business School. I’m an Irish citizen by birth and have an international outlook. I have engaged with partners and prospective customers in Europe and North America and have had exposure to multiple business cultures and models.
United Kingdom
London Area
Retail
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Experience

Group Chief Financial Officer
London Area, United Kingdom
I am joining Holland & Barrett as Group Chief Financial Officer and a member of the Holland & Barrett Board. There is an ongoing transformation journey across the business, and I anticipate that this fantastic brand will continue to grow in relevance and impact in the rapidly expanding health and wellness sector. My remit covers Finance, Tax, Legal, Procurement, Property, Change Delivery Office, Supply Chain & Warehouse Automation.

Group Chief Financial Officer
Greater London
Achievements: $170m Fundraise. 40% YoY growth. Revenue grew from €630m to €1.2bn during tenure, while reducing cash burn by 80%. Appointed to bring industry-leading expertise in online retail and to provide a growing executive team with extensive operational experience and commercial acumen. Rohlik Group is one of Europe's leading online grocery delivery services. Founded in 2014, its mission is simple – Eat Well, Live Well via a technologically advanced delivery service coupled with excellent customer service that truly makes their lives easier. The company's unique customer experience is a combination of fast and precise delivery, large assortment, and great value for money. Orders are delivered within 90 minutes with the possibility to select 15-minute same-day time windows, with over 17,000 items to choose from and prices in line with brick-and-mortar competition. We operate in 5 countries - Czechia, Germany, Austria, Hungary and Romania.

Interim Chief People Officer
London Area, United Kingdom
Interim CPO for the Group, delivering: - New ATS for the Group and standardising the group wide recruitment process - Created and implemented Target Operating Model (Ulrich approach) and drove process mapping and global process implementation - Improved eNPS during tenure

Various Finance Director roles
Ocado Group is a British Technology / FMCG Disrupter FTSE 30, company with over 18,000 employees across North America, Asia and Europe. Achievements: - M&A activity of acquisition of two large robotics companies in North America for over $260m - Raised £2bn across Convertible Bonds & Equity raise - Developed the strategy of global tax over three geographic regions, and being recognised as a tax leader in the industry - Created and embedded a new Target Operating Model, with leading the creation of a global SSC, new ERP, and introduction of global processes (R2R, O2C, P2P) - Leading, through change, a department of 150+ talented employees

Group Financial Controller, Group Head of Tax & Group Treasurer
Hatfield
Reporting directly to the Group Finance Director, this role is responsible for the Group function of Ocado Group PLC, which includes managing a team of 80 in the following teams: - Financial Control team, - Group Treasury - Group Tax - Group Reporting Team - Finance Operations - Investment / Innovation Team Achievements: - Fundraised £2bn across RCF, Senior Notes, Equity Raise and Convertible bonds - Finance Lead in Ocado Retail 50% sale to M&S, coupled with carve out project - Successful Implementation of IFRS 15 and IFRS 16 - Developed the Global Tax Strategy for the business across 7 countries

Head of Tax
Hatfield
- Set up the Tax function - Set up Tax Policy, Process and Strategy for the Group (including Board presentation and sign off) - Wrote and implemented Transfer Pricing Guidelines and Policy for the Group in the UK and internationally - Successfully claimed significant reimbursement under RDEC scheme for the Group, growing 30% YOY

Group Financial Reporting Manager & Acting Head of Tax
Hatfield, UK
• Reduced year end Financial Reporting timeline by 40% through efficient processes and 100% on-time reporting • Influenced Senior Management to purchase Oracle Hyperion PBCS and led the implementation team • Transformed Budgeting and Forecasting Process across the wider finance team by introducing more rigid controls, timelines and compliance • Developed internal corporate structure involving writing transfer pricing agreements and creating new processes and systems for each entity • Implemented a Continuous Professional Development (CPD) Program and delivered it to the Business Support Function on a number of finance topics and financial controls over the financial year

Senior Financial Reporting Accountant
Hatfield
- Responsible for the consolidation of the Group numbers (actual and forecasted) and IFRS subsidiary preparation - Managing the day to day auditor liaison during the half year and year end audit - Preparation and filing of yearly tax return for group and subsidiaries - Responsible for preparing technical accounting memos and tax memos - Advised the FD and CFO on accounting implications of specific transactions due to specialised IFRS knowledge

Technical Financial Accountant
Tralee, Co. Kerry
Kerry is a €7bn PLC listed multinational company, operating in 30+ countries and a leader in its industry in Food and Beverage • Planned, supervised, and carried out the coordination of the Year-end audit over numerous countries and the relevant financial controllers • Liaised with Corporate Affairs, Legal, Tax, Share registration, Treasury and HR on audit scheduling, audit queries, and other technical inquiries • Liaised with local financial controllers to advise them on how to treat items in accordance with IFRS
Education
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