Vineet Sharma

• Part of AB InBev India Management Leadership & building profitable growth brands- driving brand portfolio choices via renovations and innovations, leveraging power of creativity to create insightful communication, curated brand experiences, data-driven media & PR planning. • Overseeing brand P&Ls, Optimum Resource Allocation and building innovations in beer and beyond beer portfolio. • Driving marketing transformation, advancing technical capabilities, leveraging digital & marketing analytics to deliver value in media optimization, growing earned media and increasing team creativity.

• Defined the Strategic Roadmap and curating insight-led consumer & trade activations, impactful in-trade brand visibility with POCM, Coolers and Draught assets. Closely coordinate with field sales and brand marketing teams for planning and implementing state wise, channel wise plans. • Led the Digital Trade initiatives across BU South Asia with initiatives like Bud4Trade (Integrated Trade Marketing App), Connected Coolers (Using Computer Vision + AI to monitor real time purity), E-Tap (Digital Draught ordering eco-system for the trade), Digital Menu program & Digital consumer promotions.

• Led India’s No. 1 premium beer brand- Budweiser (World’s most valuable beer brand). •Defined the Brand Positioning, Portfolio Strategy, Core Creative Idea & Local Integrated Campaigns. Major 360-degree commercially driven campaigns conceptualized & executed- FIFA World Cup’18, Summer Campaign, Music Campaign (Brewed the Hard Way, Sensation, Tomorrowland, Electric Daisy Carnival). •Led the creation of 1st Made-In-India TVC for Budweiser- right from insight mining stage to the actual delivery. •Led & guided the Brand strategy across various touchpoints- Media (Traditional & Digital), BTL, Experiential & Innovations. •Led and delivered Key Innovations- Budweiser Draught, New Visual identity changeover for Budweiser Magnum.

Responsible for increasing Pond's Men business and presence across SEA & South Asia. Handled Brand Management activities for Pond's Men across SEA & South Asia. Responsible for creating impactful product mixes and launching them in key markets globally. Led the country docking for South Asia for Pond's Men portfolio. Managed complex innovation projects with teams spanning across multiple geographies.

Managed Vatika Hair Oils & Leave on portfolio- one of the biggest portfolios of Dabur International across Middle East & North Africa region having annual turnover of US $20 Mn. Responsible for the complete brand P&L. Handled marketing activities for South East Asia region for the full business of Dabur International. Responsible for development of full marketing mix customized for the region across segments of Hair Care, Oral Care and Home Care. Worked on New Product Development & Innovations involving Vatika’s entry into newer hair care categories across MENA region.

Responsible for marking the entry of ITC Limited in Men’s Skin Care grooming category. Involved in complete New Product Development for these segments: a) Men’s Facewash b) Post Shaving c) Men’s Anti Ageing Single Handedly handled the Digital Campaigns of the brand- "Shower Power for Men", "Face of the Year"

Vivel Soaps is the biggest portfolio of the business having annual turnover of US $40 Mn. Responsible for planning, executing and monitoring key consumer interaction platforms across India. Biggest amongst these was “Vivel See the World Contest”. Involved in designing and implementing the complete communication package (TVC, Print, OOH, Activations) and liaisoning with the relevant agencies/ vendors for seamless execution. Involved in New Product Development and key launches across India Involved in creating full communication campaigns (ATL/BTL) for the brand

Comprehensively trained in Sales & Distribution function of ITC Limited. Exhaustive training covered the FMCG Businesses - Tobacco, Foods (Staples, Biscuits, Snack Foods, Ready to Eat and Confectionery), Personal Care Products, Agarbatti, Safety Matches & Stationery. Independently handled the Foods business of Bhopal, Gwalior and Guna district Single handedly coordinated one of the biggest trade interventions done by the branch- Project Rainbow. Responsible for rolling out ITC Loyalty program- “Shubh Laabh” and “First Club” across Bhopal branch. Developed a program to streamline the Stockist and PSR Operations across the state of Madhya Pradesh.

Leadership Development program of AB InBev in partnership with CEIBS. Trained across multiple facets of the business- Marketing, Sales, Finance, Supply Chain,Strategy & Leadership