Vineet Chugh

Senior Vice President Marketing @ QueueBuster POS

About

I’ve spent 20 years doing the two things most marketers are often forced to choose between - building brands and driving revenue. Early in my career, I focused on brand building. Over the last decade, I’ve worked at the intersection of both, building brands that scale and deliver measurable business outcomes. Across fintech, F&B, e-commerce, and SaaS, I’ve led marketing for companies at very different stages - from Paytm during its early growth phase to Domino’s Pizza India launching successful products nationally & driving same-store growth, to HomeShop18 driving brand, PR & generating 10% of e-commerce revenue, to RapiPay scaling a fintech brand and merchant base by 3X. In my current role with QueueBuster, I own brand, social media, demand generation, PR, content, and events. Over the last year, we’ve reduced CAC by 50%, improved SQL conversion, and built a scalable content engine across reels, YT shorts, tutorial & demo videos, increasingly leveraging AI to drive speed and efficiency. I was recognised by the World Marketing Congress and CMO Asia as one of India’s Top Influential Marketing Leaders in 2022. That said, I’m far more interested in what’s next than what’s been done...building new growth engines using evolving platforms, tools, and ideas.

Country

India

City

Delhi

Industry

Marketing & Advertising

Skill

Artificial Intelligence (AI), Growth Marketing, Presales, Enterprise Marketing, Public Relations, Lead Generation, Digital Marketing, Product Development, Customer Insight, Marketing Research, Marketing, Integrated Marketing, Market Planning, Management, Forecasting, Event Management, Competitive Analysis, Segmentation, FMCG, Marketing Strategy

Experience

Senior Vice President Marketing

QueueBuster POS

2026-5 - Present · 5 mos

Noida

At QueueBuster, I lead marketing across brand, growth, communications, and demand generation - building a B2B SaaS brand that not only stands out in a crowded market but also drives measurable business outcomes. I work closely with product, sales, and leadership teams to shape GTM narratives, strengthen customer acquisition, and build a consistent brand experience across digital and offline touchpoints. My role spans social media, content, website, PR, performance marketing, lead generation, and event strategy. Over the last few years, we’ve built a strong in-house content and creative engine for generating impactful content across relevant touch points such as Instagram, LinkedIn, Youtube and company's website, increasingly leveraging AI to improve content velocity and marketing efficiency. I also work closely with channel partners across India, UAE, and African markets on sales enablement initiatives, including campaign support, sales collaterals, product demos, and tutorial content. Beyond core marketing, I’m involved in pre-sales and growth initiatives for emerging business verticals, helping shape pitches, demos, and market outreach.

Vice President Marketing

QueueBuster POS

2023-4 - 2026-5 · 3 yrs 2 mos

Noida

Vice President Marketing

Rapipay Fintech Private Limited

2022-10 - 2023-4 · 7 mos

New Delhi

At RapiPay, I led brand, digital, merchant, and product marketing during a key growth phase for the company. The role combined brand building with transaction-led growth - scaling merchant acquisition, strengthening engagement, and driving adoption in a highly competitive fintech and assisted financial services space. I worked across performance marketing, CRM, content, PR, partnerships, and product communication to build both visibility and trust for the brand. Marketing initiatives contributed to a 4X merchant growth and helped drive ₹100 crore+ in monthly Gross Transaction Value (GTV). One of the more exciting parts of the role was building a challenger fintech brand through high-visibility campaigns, including IPL sponsorships and large-scale partnerships, and merchant-level BTL campaigns, while simultaneously driving retention through CRM-led engagement across SMS, email, app notifications, and WhatsApp. I also worked closely with Product and UX teams on app enhancements, feature launches, and customer experience improvements, while leading content and PR initiatives for both RapiPay and its parent organisation, Capital India Finance Ltd.

Associate Vice President Marketing

Rapipay Fintech Private Limited

2019-12 - 2022-9 · 2 yrs 10 mos

New Delhi Area, India

Co-Founder and Head of Business

Ak films Advertising

2017-3 - 2019-12 · 2 yrs 10 mos

New Delhi Area, India

• Co-founded a video production agency producing TV commercials, digital films, documentaries, and animation content for brands, ad agencies, and government clients • Managed P&L, business development, and client servicing • Developed deep understanding of content strategy and end-to-end video production - capabilities I now deploy directly in building in-house content teams

DGM Marketing

HomeShop18

2015-8 - 2017-2 · 1 yr 7 mos

Noida

In this role, I headed brand marketing and digital marketing for HomeShop18. Below is the profile snapshot: - Offline Marketing (TV, Print, Radio, DTH) - Spearheading Marketing Calendar, Annual Marketing Budget - Digital Marketing - Media Planning & Buying - Social Media Marketing - Content and Influencer Marketing - Celebrity led launches for HomeShop18 TV Channel - Affiliate Marketing to drive e commerce business revenue - Alliances and Partnerships with Banks, PGs, Movies etc - PR and Internal Communication - Agency Management - Creative, PR, Media, Social Media - Team Management

Senior Marketing Manager

HomeShop18

2012-10 - 2015-8 · 2 yrs 11 mos

Delhi

Profile Snapshot: - Formulating marketing strategy and monthly promotional calendar - Preparing Annual Marketing budget - Offline Marketing (TV, Print, Radio, DTH) - Media Planning & Buying - Social Media Management - Consumer insights - Alliances and Partnerships with Banks, PGs, Movies etc - PR and Internal Communication - Agency Management - Creative, PR, Media, Social Media Achievement - Was awarded 'Employee of the year for 2013-14'

Brand Manager

Paytm

2011-9 - 2012-10 · 1 yr 2 mos

Noida Area, India

Was responsible for: - Marketing Strategy, - Brand Building - ATL & BTL - Media Planning & Buying - Brand Logo Creation - Email Marketing - Social Media - Partnerships

Deputy Brand Manager

Domino's

2008-11 - 2011-8 · 2 yrs 10 mos

Delhi

Responsibilities included: - New Product Launches - ATL & BTL - Pricing - Consumer Insights ( Brand Track, Product Clinics etc) - Brand Building - Store level marketing - Partnerships - Single Number ( Delivery) Marketing & Operations