vinda hardikurnia

Creating content for the social media accounts of Industrial Design Engineering Faculty, TU Delft.

An internship in Unilever Research and Development, Vlaardingen, The Netherlands. I work in a multidisciplinary team of 6 people, from Strategic Product Design, Integrated Product Design, and Design for Interaction. Through a systematic design process, we develop a new generation of 'Top Secret' product under Food department in Unilever.

* Developing communication plan for LabTanya especially in ‘Bagaimana Jika?’ an initial project of LabTanya * Planning and managing content for ‘serabi!’, a project about city activation, then distributing the contents through LabTanya’s social media channels * Initiating and maintaining relationship with media partners * Engaging with external to generate content to enrich LabTanya’s media * Developing and disseminating press releases * Developing serabi! brand identity.

Led projects and developed branding recommendation for various clients in Indonesia. Conducted brand research, and came up with brand blueprint for Astra Aviva (insurance brand, a collaboration between Aviva Insurance, and Astra Insurance) brand development project in a join team with other consultant from DM-ID. Developed a full strategic branding recommendation for Mustika Ratu (retail consumer goods, cosmetic & personal care). Led the consultant team for Alfamart and Alfamidi (one of the biggest mini market chain in Indonesia) rebranding project, designed the brand research, supervising a research to more than 100 Alfamart and Alfamidi branches, analysing and developing the brand essence, simplifying the brand architecture, and developing brand implementation tactics. Involved in East Belitung rebranding team, designed brand research and conducted interviews to major stakeholders in East Belitung regency.

* F.A.C.T is a branding and design start up based in Surabaya, Indonesia * My roles are covering * Strategy Development, Developing the Strategy for Clients and also for F.A.C.T * Account Management and Serving, maintaining good relationship with clients, and coordinating with the Creative director to ensure that the client needs are addressed. * Social Media Planning, Planning the social media strategies * New Business Development, actively seeking and and developing new business opportunities

* It is a start up print production services located in Surabaya, Indonesia * Mastered practical knowledge in print production process, both in Offset Lithography and Digital Print process * I was in charged for the day-to-day production activities, handled more than 20 print production projects * I raised 10 clients, and some of them became the repeating clients

Strategic Product Design is a program that stands in the intersection between Business Strategy and Product Development. Activities and Societies: Indonesian Student Associations

I do a study exchange program in University of Groningen for 6 months, studying Economics and Business Management

Concentration in Marketing, with special interest in Brand Management and Marketing Communication. Overseas Studies Program: 1 semester at Rijkuniversiteit Groningen, studied Economics and Business Management.