Vincenzo Russo PhD

Full Professor in Consumer Psychology and Neuromarketing @ IULM University

About

Expertise in neuromarketing and consumer behavior. Coordinator of the Research Center on neuromarketing, "Behavior and Brain labIULM" at IULM University. I am author of "Psicologia della Comunicazione e Neuromarketing" (2017 Pearson), of "Psicologia dei Consumi"(MacGraw & Hill, 2013), of "Neuroscienze a Tavola" (2020 Guerini) and editor i nFrontiers of Psychology of a Research Topic in Neuromanagement and Neuromarketing. I have been involved in the neuromarketing field since 2008. Whit my Center of reserach and my team we are working with clients, vendors, and industry associations in order to improve theri communication and marketing witha a neuroscientific approach. Specialties: consumer research; neuromarketing, neuromanagement, neuroselling, motivation and personal communication; organizational culture and organizational change.

Country

Italy

City

Milan

Industry

Higher Education

Skill

Change Management, Consumer Behaviour, Neuromarketing, Consumer, Public Relations, Marketing, Advertising, Italian, Research, neuromanagement and neuromarketing

Experience

Full Professor in Consumer Psychology and Neuromarketing

IULM University

2022-9 - Present · 4 yrs 1 mo

Attività di ricerca, insegnamento e promozione

Scientific Director Master in Food and Wine Communication

IULM University

2012-10 - Present · 14 yrs

Milano, Lombardia, Italia

Associate Professor of Consumer Psychology

IULM University

1999-9 - Present · 27 yrs 1 mo

Prof. di Psicologia dei Consumi e Neuromarketing

IULM University

1999-9 - Present · 27 yrs 1 mo

Pro-Rector of IULM University of Feltre (BL) Italy;

IULM University

2006-4 - 2010-6 · 4 yrs 3 mos

Member of the scientific commitee of Expo 2015

Comune di Milano

2012-10 - Present · 14 yrs

Head of the Area "Society and Health"

Fondazione IULM

2007-9 - 2015-6 · 7 yrs 10 mos

Head of Training Sector

SOS Telefono Azzurro Associazione ONG

1999-9 - 2006-12 · 7 yrs 4 mos

coordination of 5 departements of training (Milan, Rome, Palermo, Bologna, Treviso). Senior Consultant in the area of quality service.

President

Association "Choice and Change. associazione culturale di psicologi"

1994-1 - 1999-1 · 5 yrs 1 mo

Education

Università degli Studi di Palermo

Organizational Psychology

1995 - 1999 · 4 yrs

Specialization at Auburn University (USA) on Performance Management and Safety Psychology (1998). Master in Business Administration at ISIDA - Palermo (professional experience and stage at Pion Research Company - Amsterdam) - 1993 - 1995 Bachelor Degree in Psychology Università degli Studi di Palermo (1986 - 1993)