Vincent Yu

Software Engineer @ Netflix

About

Backend Software Engineer/Tech Lead at Google with 6+ years of industry experiences, working on YouTube monetization/ads product. My experiences lie in distributed system, micro-services and large scale data pipelines with domain expertise in ads serving, conversion tracking, attribution and measurement. I also enjoy working with people, building relationships and constantly influencing/working across boundaries of teams, functionals and organizations to make a bigger impact to the business. Email: zhechenyu@outlook.com Best, Vincent

Country

United States

City

Sunnyvale

Industry

Internet

Skill

Software System Design, Java, Data Analytics, Web Application Development, Object Oriented Design, C, Python, MySQL, JavaScript, Git, PHP, Django, Matlab, jQuery, Amazon Web Services (AWS), Node.js, MongoDB, Google Cloud Platform, Teamwork, Search Engines

Experience

Software Engineer

Netflix

2024-12 - Present · 1 yr 10 mos

Los Gatos, California, United States

Build Ads from 0-1, grow business, make impact.

Senior Software Engineer, Tech Lead

Google

2021-5 - 2024-12 · 3 yrs 8 mos

Mountain View, California, United States

YouTube Ads. Conversion Tracking/Measurement, Privacy and Compliance. * Tech lead(10+ people) in YouTube Ads for Chrome 3rd party cookie deprecation/Privacy Sandbox initiative and other privacy related measurement. * Build 10+ innovative and foundational conversion measurement product by measuring from same device(app to web, web to web) to cross device, from click based to view based event attributions, from event level to aggregated measurement. * Broad ownership across stacks, including ads serving, format/surface, click serving, conversion attribution and cross stack integrations. * Directly impact $XB YouTube/Ads revenue on conversion based product, cross functional(Product/Program Manager, DS) and cross product area(Android, Chrome) influence on technical designs, data/analytical insights, team roadmap and OKR. * Build innovative solutions to measure YouTube ads conversion from connected TV through statistical conversion modeling pipelines and feed conversion data into ads serving/predictions. * Expand YouTube Ads serving on TV from sign-in to sign-out users, which significantly contribute to 2X YoY TV revenue growth during COVID.

Software Engineer

Google

2018-7 - 2021-4 · 2 yrs 10 mos

Mountain View, California, United States

Search Ads. Backend, Ads Serving/Monetization Service, Partner Integration. * Founding and lead Eng(7 people across Ads and Geo) of local services ads(e.g. plumbers) with booking/Reserve with Google. * 1st ads launch that offers booking services on Google search directly with online and offline appointment. * Broad ownership across stacks, including ads serving/format, lead generation and monetization backend services. * Grow daily booking lead from 0 to 1 with $XXXM annual revenue, from 0 to XX qps and help business recover by offering service online during COVID.