Vincent Doutreleau

Main role: Ensure eCommerce execution plans align with business objectives and customer, consumer and shopper needs – Work with Global Brand Houses to interpret the role of eCommerce for the brand strategy ensuring the delivery of the right Experience Planning tools for the channel – Work with markets to translate the brand growth strategy to the channel, providing an omnichannel activation planning tool with a dedicated lens for eCommerce execution – Lead eCommerce Outlet Standards definition to enable markets for executional excellence in the channel: establish the right basics and identify areas of focus for channel optimization – Lead the development of consumer and shopper insights for eCommerce channel and input future growth plans – Lead eCommerce community forums to maintain close connection with markets and share best practices, insights and tools to influence future growth and articulate the role of the channel – Lead general DTC shopper and Friends of Laphroaig studies in close collaboration with Global Insights team to understand current shopping behavior and input future plans – Partner with eSales team to identify risks and opportunities in markets and setup plans accordingly – Collaborate with eContent and eSearch teams to unlock potential of Full Funnel campaigns in markets

Key results: - Ensured eRetail growth after online boom due to Covid - Increased online penetration for all brands since 2019 Pure Player account management: lead e-business development on Perfumes Club (40% of total online business) – sell-in and sell-out, overall strategy, execution of ad-hoc digital marketing plan Leader of the development of makeup brands on eRetail channels: developing the brands within exclusive partnerships contexts Responsible for boosting online business by adapting global brands strategies to eRetail activation planning and allocating resources accordingly eRetail data analysis and KPIs tracking: sell-out, market shares, online penetration, brand rankings in the market

Leader in building a new digital ecosystem for LOEWE Perfumes in order to increase the online sales of the company, which potential raises to 5% of the global turnover. Direct eCommerce sales in 2018: +30% vs 2017 - Building of a new digital ecosystem interconnecting: online sales platforms (eCommerce and others), global CRM tool, sales and client data tool for POS, Business intelligence. - Design and execution of the eCommerce strategy based on international expansion, new customers attraction and the exclusivity of the online offer. - Friends & Family sales management: sales digitalization and repositioning within the digital strategy of the company. - Digital communication related to eCommerce Performance objectives: email marketing, SEM, Social Media and display - eRetail: creation of a product master data file as well as a pictures library for eRetailers to implement our brand image in their digital points of sales. I also have implemented a new Agile methodology with our main partner agency for the eCommerce management that has doubled the execution speed of our briefings.

perfumesloewe.com - Launched the new LOEWE Perfumes online flagship - Leader of the e-commerce integration in the global strategy of the company - Increased sales results by 140% in two years, as well as sessions and database contacts - Set up and implement the digital strategy for this online point of sales : SEO, SEM, e-mail marketing, communication and advertising, catalog - Daily management: sales follow-up, audience and traffic channel analysis, content optimization, logistics, technical improvements - E-retailers: created brand guidelines for e-corners Products development - Exclusive products for the online flagship - Special Editions to boost the sales of several fragrances lines - Management of two specific masculine lines: market analysis, new products proposals and development

Worked on the whole range of Skincare products. Implemented the marketing strategy thanks to product launches and sell-out analysis. Checked the evolution of the most strategic launch (Capture Totale Le Sérum). Designed a specific strategy to develop the Dior Prestige range. Participated in R1 : data analysis, financial aspects, preparation of the presentation.

Participated in several market studies in the medical field.

Worked on the whole range of fragrances and cosmetics products of the brand. Designed the strategy for the next months and year through sales and POSM forecasts. Checked the right use of POSM. Led the preparation of sales meetings. Data analysis: market, brand sales.

Product management : sales, samples and testers forecasting; creation of references; check of stocks and products consumption Participate in the preparation of comercial meetings : product data, preparation of product presentations, realization of sales folders and other sales tools CRM project management : realization of a study about the current loyalty program Givenchy The Club and how to enhance it to develop a genuine CRM system

Participated in the preparation of the two big meetings for the brand : the prospective meeting and the International Meetings Worked on every aspects a product development : name, packaging colors, bibliographical researches about ingredients,... Ran the development project of a slimming product : market presentation, consumers insights, ingredients, product concept and marketing mix

Implemented two range restages : colored hair range and professional treatments range Developed and managed commercial animations : elaborated sales points, sales tools and POSM Got the global vision of a company and the problematic which are linked to it : participated in different meetings, worked with comercial and training departments

Managed website and ArtPrice account Created a brochure about art tax exemption for companies

Assisted the shop’s managers Prospected customers (phoning, direct contact) and managed customer data Participated in the elaboration of an event named Artistic Picnic (1000 guests)

Examined compliance of administrative components Created a database of signatures Developed accuracy and speed in completion of data processing before the deadline

LVMH DNA Transformation

One-semester studies from january to june 2013 - Erasmus

Business & Culture Program