Vincent Melendez

- Maintained and built upon the Dog City NYC brand identity. - Utilized Adobe Photoshop and Illustrator to create hand-drawn visual designs for marketing materials such as brochure, flyers, and social media content. - Planned, implemented, and managed social media content calendar across Facebook, Instagram, and TikTok. - Planned and managed email marketing campaigns using Mailchimp. - Wrote blogs for and managed Dog City NYC website using Wordpress.

- Collaborated with account managers and clients to conceptualize and create electronic menus. - Developed, organized and maintained digital/print collateral and marketing. - Actively researched design trends to bring new ideas and applications to the company. - Identified and solved challenges to improve user experience and backend system of eMenu application. - Assisted in production and post-production of photo/video shoots.

- Effectively communicated with art director to brainstorm and create logos, apparel design, websites and print/web marketing collateral. - Successfully increased agency’s exposure by enhancing and maintaining brand identity across all platforms. - Managed and updated project timelines, ensuring that goals were met and on time.

- Developed and executed outdoor signage, resulting in increased brand visibility and revenue for in-house pop-up shop and photo/video studio. - Worked with creative director from conceptualization to execution of social media content, outdoor signage, product/packaging design and presentations. - Assisted in photo/video productions.