Vincent Ma

Assistant Vice President, Data Analytics @ HKT

About

Vincent is an analytical expertise with 10+ years of professional experience in customer analytics / insights, strategic marketing, loyalty program and project management in multiple leading companies across different industries. Specialize in providing solutions and insight for management to make data driven decision.

Country

Hong Kong SAR

City

New Territories

Industry

Telecommunications

Skill

Customer Lifecycle Management, Customer Insight, Data Analysis, SAS, R, SQL, Google Analytics, Data Mining, Statistical Modeling, Segmentation, Data Visualization, Customer Segmentation Strategy, Predictive Modeling, Project Implementation, Recommendation Engine, Customer Loyalty, Customer Churn Management, Campaign Management, Database Marketing, Tableau

Experience

Assistant Vice President, Data Analytics

HKT

2023-10 - Present · 3 yrs

Senior Data Analytics Manager

HKT

2022-1 - 2023-10 · 1 yr 10 mos

Analytics Manager - Group Customer EcoSystem & Relationship Management

New World Development Company Limited

2019-8 - 2021-12 · 2 yrs 5 mos

Play a key role on group customer eco-system project to design and build single view of individual customer across all business units in varies industries (included retail, insurance, real estate and hospitality), initiate and perform advance analysis to unlock customer insight for cross BU strategy development.

Customer Analytics Manager

csl

2018-2 - 2019-8 · 1 yr 7 mos

Lead a team to process data analysis, develop and prepare regular management reports and generate insights to support business strategy. Responsible for customer lifecycle management, identify up-sell & cross-sell opportunities, churn perdition and customer retention for 2 million in-base customers through applying machine learning techniques on large and complex data to analyze customer characteristic, lifestyle, loyalty and propensity

Assistant Customer Analytics Manager

csl

2015-10 - 2018-2 · 2 yrs 5 mos

Senior Data Analyst

csl

2014-10 - 2015-9 · 1 yr

Statistics & Data Mining Consultant

Numsight, Data Marketing Consulting

2012-10 - 2014-9 · 2 yrs

Utilize advanced statistics, data mining techniques to conduct analysis on market research and CRM projects in retail, FMCG and online shopping sectors. Conduct various types of data segmentation to analyze customer profiles and purchase behaviors, and provide meaningful insights to help clients better understand their business and make decisions.