Vincent Chow

- Oversee analysis of learner engagement, leanring effecitveness and performance metrics. Identify areas for improvement and drives data-driven enhancements of the learning programs - Guide the team in ensuring the smooth functioning of the Learning Management System (LMS), generating insights from data, and exploring opportunities for enhancements and integrations of the system - Collaborate with different teams to create impactful digital learning journeys - Lead a group of six teammates, support them in their professional development and project contributions. - Deputise Head of Cathay Academy when required

- Acted as the platform owner of Google Analytics and Adobe Analytics, accountable for recommendation and implementation of appropriate dimension and metrics in tracking - Designed and recommended measurement framework based on customer journey and business needs - Drove integrated usage of online and offline data to enrich understanding of customer and generate commercial insights - Led projects on deep linking and cross device attribution for identifying a full customer journey

- Developed and delivered training curriculum and user support as required for head office business units and regional sales team for digital analytics tools - Led reports/dashboards design with the use of digital analytics, leveraging quantitative and qualitative data to generate insight for customer experience delivery and campaign optimization - Collaborated with tagging team in support of page, event, and banner tracking implementation

- Responsible for the function of performance analytics in the areas of customer online behavior, commercial performance, digital campaign performance, and marketing ROI - Evaluated performance, identified trends and anomalies, generated insights, and recommended usage based on business needs for Cathay’s digital platforms using Google Analytics and Adobe Analytics - Acted as the product owner of Campaign Repository, which is used to generate tracking code and track traffic performance of different digital marketing channels, e.g. SEM, SEO, Display, Social, etc. - Designed dashboards and generated reports on monitoring campaign and customer experience performance using Data Studio, Qlik Sense and Salesforce Marketing Cloud - Major projects: Omni-channel Orchestration, Campaign Repository

1st Rotation: IT Operations - Conducted IT Emergency and Accident drills and incidents - Developed internal management system to store application details Major projects: Data centre failover test, Digital Service Management system development 2nd Rotation: IT Solution - Cargo - Understood requirements from cargo business unit and developed portal for inputting cargo demands - Coordinated VR Proof of Concept project and communicated with vendor Major projects: Cargo-only flight portal, Cargo VR safety campaign PoC 3rd Rotation: Digital Customer and Commercial - Omni-Channel Orchestration (Tagging and Segmentation) - Designed audience segmentation and rules leveraging Tealium AudienceStream and customer data for campaigns - Collaborated with different digital platform teams in support of tagging needs, testing and personalisation Major projects: Personalisation in banner display, Automated booking engine testing 4th Rotation: Digital Customer and Commercial - Omni-Channel Orchestration (Performance Analytics) - Conducted digital analysis leveraging on both quantitative and qualitative data to generate insights for customer experience delivery and campaign execution - Evaluated performance, identified trends and anomalies, and recommended usage based on business needs for Cathay’s digital platforms (e.g. Website, Mobile App, Booking Engine) using Google Anayltics and Adobe Analytics Major projects: Omni-channel Orchestration, Campaign Repository

- Conducted market research, customer evaluation and exhibition evaluation - Performed data analysis and visualisation

- Provided advanced technical and functional consultancy services - Delivered and implemented advanced solutions and enterprise applications Major Project: Prediction on student dropout rate

- Assisted in IT Service Project Deployment Management - Monitored and reported project progress status - Provided daily support (e.g. Presentation and document preparation, helpdesk services) Major project: Datacenter Relocation