Vince Han

• Engaged directly with enterprise clients including Lalamove and Secret Recipe to analyse business requirements, design loyalty program solutions, and drive successful onboarding across Southeast Asia. • Designed and optimised data-driven reward structures and incentive frameworks aligned with client objectives and performance metrics. • Translated complex business needs into scalable CRM workflows supporting reward management, lifecycle tracking, and ROI measurement. • Leveraged member and transactional analytics to identify engagement trends, uncover growth opportunities, and refine reward mechanisms. • Led cross-functional teams to deliver end-to-end reward system implementations, ensuring seamless integration and measurable business impact.

• Implemented tailored SaaS loyalty and rewards solutions for clients across multiple industries. • Integrated loyalty systems with existing CRM and marketing platforms to enhance customer engagement and retention. • Managed end-to-end loyalty program operations across online, in-store, and mobile channels. • Advised clients on optimizing reward structures and leveraging platform features to improve program performance. • Conducted market and data analysis to refine product offerings and align with evolving client needs.

• Oversaw student recruitment efforts across North Malaysia through targeted outreach initiatives. • Managed regional marketing activities including education fairs, seminars, workshops, and school visits. • Built and maintained strong relationships with school counsellors and education agencies to strengthen referral channels. • Delivered programme training and provided ongoing enquiry support to education agencies. • Planned and coordinated complete campus visit itineraries for school groups. • Monitored and optimised campaign budgets to ensure effective use of resources.

• Prospected new investors through cold calls, emails, and targeted outreach. • Arranged and conducted meetings to understand client needs and present suitable investment options. • Prepared proposals comparing Money Market Fund performance against competitors to demonstrate value. • Explained fund features, returns, and risk profiles to support client decision-making. • Assisted with account onboarding and maintained follow-up communication.