
Vinay Shahani
SVP, Marketing & Planning @ AT&T
About
Vinay Shahani is Senior Vice President, Marketing & Planning at AT&T. He is responsible for accelerating AT&T's growth by driving new customer acquisition and strengthening relationships with existing customers. Prior to this, Vinay was Senior Vice President, Chief Marketing & Sales Officer, Nissan North America. In this role, he was responsible for all sales, marketing, aftersales, dealer network development, and customer experience activities for the Nissan brand in the U.S. and the INFINITI brand in the Americas. Previously, Shahani was Vice President, Lexus Marketing, where he led all aspects of marketing for Lexus in the U.S. including advertising, media, product marketing, digital platforms, social media, incentives, auto shows, experiential marketing, and motorsports. Prior to Lexus, Shahani was Vice President, Integrated Marketing Operations at Toyota Motor North America, and before that, Senior Vice President and Chief Marketing Officer for Volkswagen of America. Earlier in his career, Shahani spent a decade at Nissan North America. After starting as an engineering manager at the Smyrna Vehicle Assembly Plant, he then moved to the company's commercial operations HQ. From there, he held roles of increasing responsibility in sales operations; aftersales; product marketing; field sales; and marketing communications and media. Shahani earned his bachelor's degree in mechanical engineering from the University of Michigan. He also earned both a master's degree in manufacturing systems engineering and an MBA from Stanford University. Among many industry recognitions, Shahani was named a MediaPost Marketer All Star in 2022 and an Automotive News Rising Star in 2015.
United States
Dallas-Fort Worth Metroplex
Automotive
Marketing, Marketing Communications, Product Management, Product Development, Sales Operations, Business Process Re-engineering, Leadership, Business Strategy, Management, CRM, Product Lifecycle Management, Business Planning, Media Planning, Marketing Strategy, Project Management, Enterprise Software, Cross-functional Team Leadership, Program Management, Interactive Marketing, Brand Management
Experience

VP, Lexus Marketing
United States
Lexus US CMO. Responsible for leading all aspects of marketing for the Lexus brand in the United States, including strategy, communications and media, product marketing, incentives, digital/social media, websites, retail initiatives, sponsorships, engagement marketing and events, and motorsports.

VP, Integrated Marketing Operations
Plano, Texas
Responsible for leading Toyota's media strategy, websites and digital/social media, relationship marketing, dealer digital solutions, contest and incentive strategy, motorsports, engagement marketing, national dealer meetings, auto shows, and other consumer activations throughout the United States.

Chief Marketing Officer
Washington D.C. Metro Area
Responsible for leading all aspects of marketing for the Volkswagen brand in the United States, including brand strategy, marketing communications and media, retail marketing programs, websites, digital/social media, experiential marketing, auto shows, sponsorships and motorsports.
Vinay Shahani's Contact Information
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