Vimal Kumar

Partnered with the CEO and Board of Directors to shape and execute business and growth strategy, scaling the organization across the green mobility space in the region. Acted as the “control tower” of the business by defining OKRs, tracking organizational performance, and ensuring alignment across all verticals. Identified and led strategic initiatives and high-impact projects to deliver measurable results. Designed and governed the commercial strategy for all products, balancing revenue growth with profitability targets. Conducted market and competitor analyses, while tracking government policies to anticipate and capitalize on industry shifts. Currently leading efforts to build ancillary revenue streams into a significant contributor to the company’s bottom line, strengthening long-term sustainability and growth.

Co Founder & CEO – Yellow Porter; Founded and scaled a cross-border e-commerce venture, driving overall strategy, operations, and P&L performance across multiple markets. Spearheaded scalability initiatives, operational hubs, and strategic partnerships that accelerated market expansion and positioned the company as a key player in the cross-border logistics space. Secured funding and support from angel investors, venture capital firms, and government agencies while ensuring full compliance with regulatory bodies such as Malaysian Customs and MCMC. Built and led a high-performing team by blending senior industry leaders with emerging talent, enabling the company to achieve aggressive growth targets. Drove the company’s technology roadmap to deliver innovative products that kept pace with the evolving e-commerce landscape. Acted as the face of Yellow Porter in media features, investor pitches, and industry panels, establishing the brand as a thought leader in cross-border e-commerce.

Oversee a combined P&L of MYR 25M annually across two markets, driving both revenue growth and operational excellence. Lead cross-functional teams in business development, marketing, and operations, while ensuring full regulatory and licensing compliance. Collaborate with HQ leadership to shape and implement country strategies, providing performance insights and local market perspectives. Localize go-to-market and scale strategies — from marketing campaigns and partnerships to seller acquisition and business development — to maximize growth impact. Passionate about building and mentoring high-performing country teams, empowering them to deliver sustainable results.

Owned a USD 30M annual P&L across four business verticals in six countries throughout Asia Pacific and Oceania. Spearheaded market launches to support regional growth plans while driving localized campaigns across paid, organic, and partnership channels to maximize impact. Ensured fulfillment partner expansion aligned with growth targets and took full ownership of the online customer journey to optimize conversion rates. Led a team of Country Managers and Launchers, collaborating closely with cross-functional teams to sustain performance across diverse markets.

Managed a USD 2M annual P&L for Malaysia, leading business growth and operational excellence. Directed a business development team to deliver monthly, quarterly, and yearly supply targets, while overseeing commercial deal approvals with key partners. Led a cross-functional team of 200+ personnel across the full business lifecycle — from partner signings and transformation to day-to-day operations — ensuring strong customer experience through metrics-driven improvements and strict SOP adherence. Additionally, built sustainable offline demand channels (corporates, travel agents) and drove sales growth through Revenue, Growth, and OTA teams.

Served as Scrum Master for Malaysia, driving key business initiatives to scale the market. Supported cross-department projects with user behavior analytics and insights, and acted as liaison with regulatory and governing bodies including MCMC and MDeC. Contributed to shaping company culture by helping build and embed a unique organizational identity across the team.

Led a team of five to manage and deliver projects across Commercial, Operations, and IT for AirAsia’s Loyalty business. Oversaw the implementation and migration of the core loyalty system, drove growth initiatives for Indonesia and Thailand ventures, and introduced Six Sigma process improvements to enhance operational efficiency.

Served as Track Lead in the Malaysia Airlines (MAS) Restructuring Management Office (RMO), supporting the implementation of end-to-end contingency plans during the airline’s restructuring exercise. Facilitated engagements between RMO and MAS business units to ensure smooth communication and requirements gathering, and prepared board-level materials for presentation to Khazanah Nasional Berhad and MAS Board members.

Core team member in establishing two new AirAsia X hubs and airlines in Thailand and Indonesia. Led business plan development, financial forecasting, and operational setup, while ensuring compliance with all regulatory and legal requirements. Acted as the key liaison between local teams and AAX’s Operations and Commercial divisions. Reported directly to the Director of Business Development.

Headed the Integrated Operations Centre (IOC) for AirAsia X — the nerve center of airline operations — managing a 24/7 team responsible for real-time decision-making and operational continuity. Acted as the key contact for flight disruptions, coordinating with local and international stations to minimize schedule impact, and facilitated cross-departmental operations to maintain a 90% on-time dispatch KPI. Also contributed to evaluating new station openings and oversaw day-of-operations crew management for pilots and cabin crew. Additionally served as Rostering Manager, leading a team managing rosters for 500+ cabin crew and 100+ pilots. Ensured timely roster publication, full compliance with aviation regulations, and optimal crew allocation across all destinations.

Partnered with the CEO to develop and execute the AAX Management Agenda, aligning company-wide strategy and driving performance against key metrics. Led weekly and monthly reviews with leadership, communicating results and improvement plans across all departments. Served as Project Manager for major cross-functional initiatives in In-Flight Catering, Ancillary, Ground Services, Cabin Crew, Cargo, and ICT — delivering both cost savings and new revenue streams. Key projects included implementing an in-flight POS system, launching the Quiet Zone concept, and introducing ancillary seat inventory products with Optiontown as well as setting up AAX's internal Ground Handling team. Reported directly to the CEO, acting as a key liaison between leadership and business units.

Worked on multiple projects with PETRONAS across both upstream and downstream businesses. Key highlights include: Project Management & Innovation: Independently developed and launched a workforce optimization initiative for Group Technology Services (GTS), later considered for adoption at PETRONAS Twin Towers. Reported directly to the Senior GM of GTS. Process Improvement: Served as Lead Analyst in re-mapping processes for the Petroleum Management Unit (PMU), creating a Project Execution Governance Framework to guide project delivery and governance. Cost Transparency & Reporting: Contributed to a Cost and Work Transparency project for PETRONAS Carigali (PMO), gaining strong exposure to financial reporting, cost allocation, and SAP systems. Developed expertise in project management, IT system development life cycle, process re-engineering, financial reporting, and stakeholder communications within the Oil & Gas industry.

Bachelor of Mechanical Engineering (Hons)