Michael Vilner

CTO & Head of Product Operations @ Barcom marketing and distribution Ltd

About

results-driven Senior Manager with over 6 years of experience at the intersection of Multidisciplinary Product Management (HW/SW) and Global Operations. My expertise lies in taking complex technological products from concept to market (NPI), while navigating the intricacies of international regulations and high-stakes negotiations. Throughout my career, I have specialized in bridging the gap between technical feasibility and business growth. Whether it's leading end-to-end product lifecycles for global brands like Cardo Crew and INNOVV or optimizing margins through strategic sourcing, my focus is always on operational excellence and market penetration. What I bring to the table: Strategic Product Leadership: Proven track record in OEM/ODM development, product roadmaps, and GTM planning. Operational Mastery: Expertise in global supply chain management, complex import/export regulations, and vendor relations. Technical Proficiency: Deep understanding of RF, Bluetooth, Radar sensors, and wireless communication. Business Acumen: Strong background in contract negotiations, P&L management, and establishing sales channels from scratch. I thrive in high-pressure environments that require "out-of-the-box" problem-solving and a strategic vision to scale businesses

Country

City

Israel

Industry

Electrical & Electronic Manufacturing

Skill

Negotiation, Strategy, Customer Relationship Management (CRM), Marketing, Strategic Thinking, Teamwork, Project Management, Brand management, Product Management, Business Development, Product Development, Leadership, Communication, Tender Management, Import Compliance, Quality Assurance Testing, Operations Management, Import, Product Strategy, OEM/ODM Development

Experience

CTO & Head of Product Operations

Barcom marketing and distribution Ltd

2020-10 - Present · 6 yrs

OEM & Brand Management: Lead the end-to-end product lifecycle for global and private labels, customizing solutions to meet specific market demands. Supply Chain Optimization: Manage global supply chains and lead high-level price negotiations, resulting in streamlined operations and optimized profit margins. Regulatory Compliance: Spearhead complex import regulations and technical standardization to ensure 100% compliance with international authorities. Technical Leadership: Define requirements, conduct feasibility studies, and lead pilot programs for high-tech municipal and business clients.

Co-Founder & Product Lead | INNOVV Israel

INNOVV TECH

2017-10 - 2020-10 · 3 yrs 1 mo

Israel

Market Penetration: Identified a gap in the motorcycle safety tech market and successfully launched the INNOVV brand in Israel. Full-Cycle Execution: Managed product localization, roadmap definition, and business development strategy. Infrastructure Setup: Established the entire import infrastructure and sales channels from the ground up.