Viktoriya Oleksenko

Marketing and brand strategist with over 8 years of experience in building, growing, and managing marketing functions across the financial and creative sectors in Ukraine and the Netherlands. Currently the founder of a full-service marketing agency in Amsterdam, delivering integrated marketing solutions and business event planning for local SMEs. Previously held senior leadership roles at Sense Bank (formerly Alfa-Bank Ukraine), driving large-scale marketing campaigns, rebranding initiatives, launch of the bank's new mobile app and award-winning employer brand programs. Proven ability to lead cross-functional teams, manage agencies, launch digital products, and execute impactful communication strategies. Deep understanding of brand positioning, B2C/B2B marketing, content creation, and loyalty programs. Creative, detail-oriented, and business-driven, with a strong track record of delivering measurable results and long-term brand value.