Viktoriia Kulkova

Managed a project to develop empathetic AI technology (a conversational AI API based on GPT 3.5) - Managed a team of 14 people: distributed team resources, created a road map, defined OKRs for the project and each team individually, tracked tasks according to the SCRUM methodology, monitored employee KPIs, conducted strategic meetings, syncs, planning, and retrospectives, wrote specifications for developers and designers; - Managed the project's participation in the FemTech Lab accelerator: prepared reports on project performance, organized and conducted meetings with mentors; - Prepared the project for investment: prepared a database of investors and communicated with them, created documents with product strategy and positioning, updated the project presentation, and communicated with project advisors; - Managed the update of project websites: developed website structures, worked on content improvement, searched for contractors, and wrote specifications for them.

The main mission of my current role is to support the managing directors of the company’s subsidiaries within the EMEA zone (16 subs.) on full-range of the HR process - leading several projects simultaneously. • HR analytics (Monthly headcounts and mobility reporting, created and monthly updated organizational charts) • Onboarding (Analysis and controlling of the onboarding activities for each entity, developing the recommendations for the employee experience team for improving implementation of the onboarding activities) • Learning and development - Monitoring of the training activities within the entities, analysis of the training plans, global report of the training activities for the fiscal year - Organized the training “How to ensure safe and exemplary interactions with players” for the communication and marketing teams within all the subs (coordination full the process of the organization: collecting the recommendations from the head of the communication team, collecting the list of the participants based on the needs and relevance, creating the timetable for 6 time zones to ensure the diversity of the groups, entire communication with managing directors, participants, mentors and trainer, control of the delivery of all the materials, feedback analysis). The training was successfully organized for 140 participants worldwide - Conferences for managing directors and their teams: organization of the monthly conferences on the relevant topics, cooperation with CMK team to find insightful researches, leading communication for each conference, and moderating the sessions. - Monthly U.learn letters: searching for interesting content for the teams and creating monthly newsletters. • Employee experience - Analyzing the employee satisfaction survey and discussing the zones of improvement and the strategy with the managing directors of each entity - Analyzing the recruitment experience survey and discussing the candidates' feedback with the talent acquisition team

• Worked on 3 projects of new shopping malls and 2 street retail project: analyzed the social-economic situation and target customer segment in the areas of the new malls locations, created a database of possible brands most matching needs of potential customers, developed strategy of brands' location in the malls using AutoCAD • Communicated and negotiated with business owners (fashion, cosmetics, food, and DIY retailers) and explored their requirements for opening new stores (square, technical requirements, financial conditions, location requirements, number of potential visitors, etc.) • Signed contracts with business owners (tenants) • Prepared a report about the real estate market, and its key trends during the COVID-19 crisis • Updated and optimized a database of fashion groups' and restaurant chains' owners in Moscow and Saint-Petersburg

• Managed a project group and pushed the organization’s growth and brand development: conducted the market research for identifying pain points of the organization’s activity (survey, analysis of social media, analysis of current organization’s activity) • Developed a 3-year strategy for the organization’s growth, identified key digital marketing channels to reach the target audience; created a content marketing plan for 6 months, optimized a system of hashtags for social media • Managed the rebranding of the organization: changed corporate colors, created new logo and design for social media, and ppt slides templates -> as a result, increased brand awareness in 2 times • Managed relations with partners to push the growth of the organization: led 4 major partners (Gazpromneft, Sberbank, Danone, Bank Rossii), provided them with information about the organization’s events, accompanied them during the collaboration events, solved administrative and technical issues • Organized career events with more than 1,000 participants: communicated with participants, resolved administrative and technical issues, promoted events in media, identified trend topics for the audience, found speakers • The most successful project – organized a workshop ‘Current trends in digital-marketing’: communicated with participants, found and invited 6 famous experts of the industry (‘in house’ digital-marketing specialists, marketing agency’s specialists and bloggers) for free of charge, promoted the event in social media, collected feedback • Received two letters of thanks from the head of the organization

• Led a recruitment process for 12 positions of chief specialists and line managers: searched for candidates in Headhunter, LinkedIn, JobTeaser, conducted CV screening, generated long- and short- lists of potential candidates for managers of cross-functional teams, conducted personal and telephone interviews, distributed and collected assessment tasks for candidates, managed meetings for candidates and managers • Communicated with managers of cross-functional teams: discussed details of the positions, specifics of the business and job responsibilities as well as the candidates' profiles preferences, scheduled meetings, collected feedback • Explored the specifics of the activity of different positions and the company’s departments (audit, digital-marketing, project-management, communications, etc.) • Created a database of the potential candidates from the entire county for audit positions and worked with HR-analytics in Excel and SAP • Organized a workshop for the team on the topic of “Effective time-management”, were provided the information about popular time-management technics and discussed with colleagues their technics and the plan for meeting the deadlines in conditions of overwhelms

EDHEC Business School is TOP-5 France's best business schools and among the world's finest. My master program was focused on exploring the startup ecosystem and create a startup project. The major courses: Innovation Management and Design Thinking, Marketing and Customer Acquisition, Impact of Artificial Intelligence on Business and Society, Operations Management, Site Development, Venture Finance, Leadership and Negotiation, Startup Boot Camp, Talent and Team Management The minor course: Social Entrepreneurship and Innovation During my studies I developed a business plan for the project called “ATOMES - an assessment platform for helping students in career orientation. I enhanced design skills and created the design of all supporting materials in Canva (slides, business plan) I improved my marketing skills and developed a digital marketing strategy for the project, worked with Google analytics, and SMM. I created a prototype of the project in Figma and then MVP in Wix.com.

Higher School of Economics is in the TOP-5 of Russian universities, providing high quality of fundamental knowledge along with practically oriented case-studies. My bachelor education track was focused on exploring the concepts of the international business. The major courses were: Data-driven decision-making, Econometrics, Economic-Mathematic Models in Management, Economic Statistics, Analytics Communication and Management, International Marketing, Corporate Governance, Corporate Finance, Strategic Management and Investments, IFRS, Operations Management, HR Management, Innovation Management. The minor courses were: Entrepreneurship, Doing Business in Europe, The European Integration, Politics, Economy and Management of Mega-Events, Social and Economic Policies in European countries. During my studies I enhanced my hard skills in Excel, R-studio, SPSS, Python (created chat-bot), and soft skills in public presentations, team management, case-solving, time management, analysis.