Viktoria Nyerges

Construction tech launches without a PR strategy don't fail at launch. They fail three steps before.I've seen it happen repeatedly — across MOL Group, downstream infrastructure, and construction tech platforms: brilliant engineering solutions stall because the market wasn't prepared, stakeholders weren't aligned, and nobody mapped the communication gap between innovators and decision-makers.That's the exact gap I work in.The reality most construction companies face:Seventy percent of technology implementation projects in construction experience significant delays. Not because the product is wrong. Because the go-to-market strategy, stakeholder communication, and relationship infrastructure were never built properly. Tech founders underestimate industry complexity. Construction firms rarely invest in PR until something goes wrong.I bridge both sides.What I actually do:→ Map the exact stakeholder path a technology product needs to reach adoption inside a construction organization→ Build the relationships that shorten that path — C-level decision-makers, contractors, developers, project managers→ Craft the PR narrative that makes the product make sense to professionals who think in project cycles, not sprint cycles→ Optimize the internal processes that collapse during tech adoption — workflows, alignment structures, handover protocolsWho I work with:✓ Construction firms (€2M+ revenue) — technology implementation & market expansion✓ SaaS founders & tech startups — entering construction for the first time✓ Architects & engineers — innovative solutions that need to reach the right peopleMy background:Nearly two decades at the intersection of construction, innovation, and business development. At MOL Group — Lean Coordinator, Key Account Manager, Eiffel Downstream program — I learned how large industrial organizations truly make decisions and where the best ideas stall.Founder: ConTech Consulting | Strategic Advisor: nodu.buildEducation: Corvinus University (MBA) · University of Szeged (Engineering) · Illinois Institute of TechnologyMethodologies: Lean · ISO 19650 · Innovation Management · BPMThree questions worth asking yourself:→ Introducing new software into a construction firm and struggling with adoption?→ A tech founder who can't crack the construction buyer?→ Sitting on valuable data — BIM exports, ERP records — that isn't driving real decisions?If any of those feel familiar, this is what I do.DM me directly. I listen first. I never open with a pitch.