Viknesh Sadasivan

Enterprise CRM & Marketing Automation Leadership Driving Omnichannel Growth, MarTech Optimization and ROI-Focused Digital Transformation • — Led CRM & automation transformation across GCC, deploying AI-powered journeys and advanced segmentation. • — Managed omnichannel campaigns (Email, Push, SMS, WhatsApp, Web/App), driving traffic, repeat purchases, and incremental revenue. • — Optimized MarTech stack (Synerise, Emarsys, Insider) to scale automation and personalization. Achieved ROI within 90 days of automation launch. • — Owned all customer-facing digital escalations, collaborating with IT, Finance, Retail & CX teams. • — Built analytics dashboards to track CLV, campaign performance, and revenue contribution. • — Integrated retail promotions and loyalty/credit-card offers into digital funnels for unified journeys.

End-to-end Marketing Automation Design, Execution and Optimization Across Omnichannel Journeys • — Designed and deployed automated customer journeys across email, push, SMS, WhatsApp and web/app channels. • — Built advanced segmentation and behavioral triggers to personalize communication and improve lifecycle performance. • — Optimized automation workflows through A/B testing, performance analysis and continuous refinement. • — Integrated MarTech platforms (Synerise, Emarsys, Insider) with e-commerce systems to enable real-time data activation. • — Monitored automation health, resolved logic or data issues, and ensured seamless end-to-end campaign execution.

Website Design, Maintenance, Newsletters, Mailers, Advertisements, Banners, Fliers, Presentations, Interwoven powered CMS Implementation, Web 2.0 Designs, Brochures, • — Created digital advertisements and rich media content for real estate developers to enhance property visibility. • — Managed and updated developer profiles on the Gowealthy platform with optimized copy, visuals and listings. • — Built landing pages and website assets to support marketing campaigns and improve property discovery. • — Executed email marketing and push notification campaigns to promote property launches and generate leads. • — Supported the sales team by producing marketing collateral and digital assets that improved conversion and lead quality.

Managed turnkey digital projects end to end, from requirement gathering to delivery, for corporate and government clients. Collaborated with sales teams to translate client needs into website structures, content plans and technical specifications. Designed, developed and launched websites, portfolios and digital assets aligned with client branding and business goals. Delivered Annual Maintenance Contract (AMC) services including site updates, enhancements, troubleshooting and content changes. Maintained long-term client relationships by providing consistent support, timely updates and reliable service, resulting in strong AMC renewal rates.