Vikas Kulkarni R

GTM & Growth Ownership Owned early GTM and positioning strategy for a pro-trader fintech product, defining how product capabilities translate into clear, trader-facing value. Led first 500-user acquisition strategy, designing organic, founder-led, and community-driven growth loops instead of paid-led acquisition. Organic Distribution & Growth Systems Designed organic distribution strategy across LinkedIn, X, and YouTube, focusing on repeatable content and distribution loops rather than one-off campaigns. Built the pro-trader YouTube growth thesis, defining content direction, formats, and success metrics as a long-term acquisition and trust engine. Brand, Narrative & Content Judgment Owned brand narrative in a trust-sensitive fintech context, aligning product messaging, education depth, and tone for serious traders. Acted as the final judgment layer for all outward-facing content, reviewing and approving 100% of educational, social, and creator-led output. Founder-Led Distribution & Community Led founder branding and thought leadership strategy, shaping long-form and short-form content to drive credibility, reach, and distribution. Defined early trader community strategy, positioning community as a growth and retention lever rather than a support channel. Cross-Functional Growth Partnered with product and performance marketing teams to shape GTM narratives and creative direction across organic and paid surfaces. Defined campaign and influencer strategy frameworks, focusing on creator-led and community-driven acquisition over heavy paid spend.

Solo Creator handling the channel end to end. Documenting my journey to financial independence. Not a SEBI advisor - just sharing what's actually working for me. Views are for educational purposes. None of the videos are recommendations.

I placed my first options trade in March 2020, right in the middle of the COVID crash. Markets were in chaos, volatility was through the roof, and I was just a 20-year-old trying to figure it all out. Back then, I traded purely on instinct—watching charts, reading patterns, and making decisions in the moment. Sometimes it worked, sometimes it didn’t. But one thing became clear: gut feeling wasn’t a strategy. By 2021, I knew I needed a better way to trade—one that didn’t rely on emotions or endless screen time. That’s when I shifted to algorithmic trading, building systems that could execute with discipline, adapt to market conditions, and remove the noise. That’s also when i-Scream Capital started coming together. What began as a solo grind turned into a team effort, with three of us pooling our research, ideas, and execution strategies. We built an automated trading system from scratch, tested and refined it, and over time, started seeing results that were not just consistent—but scalable. What We’ve Built & Achieved: ✅ 5+ years of trading experience, evolving from manual trading to full automation. ✅ Averaging ~40% annual returns (10% quarterly), post-charges, through adaptive strategies. ✅ Developed a fully automated trading infrastructure, handling execution seamlessly. ✅ Built and optimized multiple strategies, designed to navigate shifting market conditions. ✅ Led a team of traders, sharing research, refining models, and pushing boundaries. Trading, at its core, is about evolution—staying ahead, adapting, and building systems that last. i-Scream Capital isn’t just a name; it reflects what markets really are—a rollercoaster of fear, excitement, and opportunity. And we thrive in it. Disclaimer: i-Scream Capital is not a registered investment firm and does not manage external funds or provide investment advisory services.

Creative Production Built FYERS’ In-House Video Production Function – Designed and optimized 3 high-functionality studios from scratch, streamlining workflows for seamless execution and future scaling. Scaled FYERS’ Video Output – Led production of 50+ finance videos per month, generating 100K+ monthly views across multiple platforms with high audience engagement. Creative Direction First Creative Video Expert at FYERS – Established and led the video production team, overseeing pre-production to post-production while scaling operations. Directed High-Impact Video Campaigns – Led advertising, performance marketing, and in-house productions, contributing to reduced customer acquisition costs (CAC).

Content Creation • Developed FYERS’ YouTube Strategy – Built a content repository, structured content calendar, and launched a data-driven trading channel with 4 distinct IPs. • End-to-End Content creation – Conceptualized, scripted, and produced high-impact finance videos for marketing campaigns, product launches, and educational initiatives, driving brand growth. • Optimized Content for Retention & Performance – Leveraged data insights to refine video structures, storytelling techniques, and production quality for maximum impact. Events & Industry Leadership • Represented FYERS as a Speaker at Prominent Industry Events, positioning the brand as a thought leader in financial content and video innovation.

It all started during my college years, just me, a camera, and the belief that I could figure things out as I went. At first, I handled everything solo writing, shooting, editing turning ideas into finished videos. It worked until the workload caught up. So, I put together a small team. Cinematographers, editors, people who could help scale the work without losing the quality that made it stand out. We branched into startup podcasts, mixing video and audio storytelling in a way that felt fresh. My role shifted from being an independent filmmaker to a creative director overseeing all things filmmaking - content, cinematography and editing. What We Did: Built a tight-knit team and scaled from solo projects to full-scale productions. Created brand films, corporate videos, and startup podcasts that didn’t feel cookie cutter. Led projects end-to-end—concept, production, editing, final delivery. Focused on storytelling over just visuals, making sure content had a purpose. Frame Theory wasn’t a massive agency—it was a team of creatives figuring things out, project by project. It wrapped up eventually, but the lessons in building, leading, and creating still shape my work today.

Advertisement Film - As part of my academic curriculum, I successfully completed the production of an advertisement film, Right from the to conceptualization to executing visual narratives that resonate with audiences. This project allowed me to gain practical insights into the world of media and communication. Documentary film - I explored the art of capturing real-life stories and shedding light on important social issues, fostering a deeper understanding of the power of visual media in driving positive change. Short Film - Currently, I am actively working on an exciting short film project. Embracing creativity and cinematic expression, I am passionate about bringing this project to life and contributing to the world of independent filmmaking.

Secured 2nd highest rank Worked as a graphic designer with Kannada Vedike Developed skills and expertise in cinematography and video production by working in 2 short films Utilized my artistic skills and creativity as a graphic designer with Kannada Vedike Actively participated in 5 college fests, and have won 2