vijyant dalal

term assignment

About

Results oriented marketing professional with over 5 years of experience in brand management, communication development, digital marketing, new product development, research & consumer insights. I have led launch strategies for key brands for Indian markets. I have worked across complex business scenarios to develop a strong foundation & competency in all aspects of brand management.

Country

india

City

gurgaon

Industry

food production

Skill

marketing communications, market research, corporate communications, sales management, project management, brand management, client counseling, strategic sales plans, new business development, target marketing, product marketing, product development, client development, research design, strategy, analysis, crm, marketing, marketing strategy, product development, luxury brand marketing, brand development

Experience

term assignment

carlsberg group

brand manager

pepsico

2013-1 - Present · 13 yrs 9 mos

research analyst

wbf international center services

2012-4 - 2012-12 · 9 mos

WICS Group offers country and industry-specific advisory and implementation services for business expansion in the most rapidly growing countries in the world. Provides a global networking platform and advisory service to its worldwide clients for expansion of multilateral business and trade with most countries, especially with emerging economies. During this tenure, I have the overall responsibility to ensure target growth achievements. This is managed by meticulous planning and clearly defined measurable outputs

strategy development

godfrey phillips india ltd

2011-11 - 2011-12 · 2 mos

* Market research of cigarette industry as a part of brand team at Godfrey Philips India Ltd. * Did extensive market research as part of strategy development for launch of a new product in the chewing product market. * Covered key markets in Delhi NCR.

short term project

nestlé

2011-10 - 2011-11 · 2 mos

Developing response strategy against upcoming market in noodles segment based on extensive research. Analyzing competitive upsurge in the ready to eat noodle segment in Indian market and innovative strategies to counter the same for Maggie noodles at Nestle India Ltd.

summer trainee

cummins inc.

2011-4 - 2011-6 · 3 mos

Extensive research on out of and in fold customers of the company bringing out the corrective measures and recommendation based on analysis. The project involved the survey of previous and future customers of the company and then providing an analytical insight on the key success factors of increasing the client base of the company.

short term intern

the classic partnership advertising

2011-2 - 2011-3 · 2 mos

* Bringing out the reason for different footfalls for the company,s clients(EROS), (CENTER POINT) across leading shopping malls in Dubai and develop the strategy to counter the same. * Study and Suggest areas of improvements for perceptual mapping of Center Point and EROS.

senior marketing consultant

pepsico

2016-3 - Present · 10 yrs 7 mos

Senior Marketing Consultant at PepsiCo

Education

institute of management & technology (imt)

punjab university

senior secondary school

d.a.v public school , gurgaon

commerce

2005-1 - 2007-1 · 2 yrs 1 mo

Activities and Societies: Inter club AD Competition Captain Swimming Team Member Football Team

d.a.v. college, chandigarh

computer applications

2007-1 - 2010-1 · 3 yrs 1 mo

Member - Editorial Club(I.T) Represented Haryana Basketball Team(3 times state level) College Basketball Team Captain - Swimming Team (National Level) Represented Team of Haryana for consecutive 6 years.

institute of management technology, ghaziabad

marketing

2010-1 - 2012-1 · 2 yrs 1 mo

IMT Ghaziabad, ranked as the 7th best business school in India overall and 5th best in the area of marketing, was established over 30 years ago and is widely regarded as one of the best melting pot for grooming business leaders of tomorrow.