Vijit Banthia

India Campaign Marketing Head: CSG & ISG @ Dell Technologies

About

Vijit is a well-known Marketing Leader in the Tech/SaaS Industry with 16 years of B2B marketing experience with leading brands like Dell, Adobe, HPE/HP, HCL, and IBM. He is a pioneer of Digital Demand Generation in B2B/SaaS space. He has been leading the marketing teams across Field Marketing, Channel Marketing, Digital Marketing domains in tech space. He is known for his unique leadership style which has helped him to build some great marketing teams. A pioneer in Data-Driven Marketing, Vijit is acknowledged by top Indian CXOs for his out-of-the-box thinking, content-led communication skills, and 360-degree collaboration with media partners & marketing agencies. Vijit is the only marketing leader in India who has been recommended by the top CXOs of India Inc. on LinkedIn. Vijit has comprehensive exposure in designing and executing high touch base digital and offline marketing campaigns leveraging SEO/SEM, Social media marketing, Account-Based Marketing, Events, Content Syndication, Channel Marketing, etc. Vijit is acknowledged for his Brand to Demand framework helping organizations in building high brand recall for their products and solutions and while delivering consistent pipeline and revenue. He has an inclusive leadership style which is quintessential in marketing. Be it customers or partners or internal stakeholders, Vijit has the unique ability to build consensus and drive team members to deliver tangible results for the business. Vijit has been acknowledged by Economic times as Best Tech Marketer in 2020 and 2021 and for Best Brand Initiative in 2019.

Country

India

City

Bengaluru

Industry

Computer Software

Skill

CIO Events, Go to Market Strategies, Brand Management, Analyst Relations, Demand Generation, Social Media Marketing, Account Based Marketing, IT Services Marketing, Alliance Management, Media Relations, Agency Management, Print Campaign, ROI Driven Marketing, SEO/SEM, Advisory Relations, ROI driven Marketing, Marketing, Strategic Alliances, Go-to-market Strategy, Integration

Experience

India Campaign Marketing Head: CSG & ISG

Dell Technologies

2024-5 - Present · 2 yrs 5 mos

Bengaluru, Karnataka, India

Leading the campaign marketing team for Client (laptop/desktop/WS) and Infrastructure (Server/Storage) solutions. The team is responsible to drive nationwide campaigns for GenAI, AI PCs, AI Servers and Storage.

India Marketing Leader: Client Solutions Group (CSG)

Dell Technologies

2023-5 - 2024-5 · 1 yr 1 mo

Leading the CSG (laptops/desktops/WS) commercial marketing for India. Responsible to drive In Quarter Buyers (IQBs), Revenue and Pipeline for CSG with a team of passionate marketers. The team is responsible to reach 40000 plus customers in India through inside sales teams, account executives and channel ecosystem, delivering WoW leads, pipe and revenue for India business.

Marketing Leader: National Distribution

Dell Technologies

2022-5 - 2023-4 · 1 yr

Bengaluru, Karnataka, India

Led country marketing for Dell's Distribution business. In this role, Vijit and team were responsible to drive pipeline and revenue growth for CSG (Laptop, Desktop), ISG (Server, Storage, Networking, Services) through national distribution partnerships. Vijit managed 3000 plus partners through national distributors and contributed in 20% YoY growth for India channels.

Vice President Marketing

Zycus

2022-1 - 2022-5 · 5 mos

Bengaluru, Karnataka, India

Vijit led the marketing for SaaS Startup Certinal, a fully owned subsidiary of Zycus. In this role, Vijit had the opportunity to lead a team of passionate marketers to drive demand generation and brand management initiatives for US, EMEA and APAC markets.

Marketing Leader: Customer Experience Business

Adobe

2019-5 - 2021-10 · 2 yrs 6 mos

Bengaluru, Karnataka, India

Vijit led marketing for strategic initiatives at Adobe India. In his role, Vijit was responsible to lead demand generation and brand management initiatives for Adobe's Digital Experience business which helps enterprises to accelerate their Customer Experience Management journey. In this role, Vijit and his team were leading digital and traditional media led campaigns to promote Adobe analytics, automation, commerce and experience management tools to leading CMOs, CIOs and CDOs. Vijit was also responsible to lead Brand Initiatives for Adobe working with top media partners like Forbes, Brand Equity, Indian Express etc.

Country Marketing Manager: Pointnext and Industry Verticals (FSI, PS, CME, MDI)

Hewlett Packard Enterprise

2015-11 - 2019-5 · 3 yrs 7 mos

Bengaluru, Karnataka, India

Vijit was responsible for leading demand generation and brand management initiatives for Industry Verticals (FSI, PS, MDI, CME & Mid Market) and HPE Pointnext (services). In this role, Vijit and his team launched the new HPE brand in Nov 2015 followed by some marquee integrated brand management campaigns like Control Your Digital Destiny. In this role Vijit also led the content driven demand generation initiatives around Digital Transformation, Hybrid Cloud, IoT, AI/Analytics etc. Vijit was responsible to deploy a total budget of USD 400 - 500 K per quarter with a goal of generating/influencing 30x pipeline.

Country Marketing Manager: Technology Services & SMB

Hewlett Packard Enterprise

2013-11 - 2015-10 · 2 yrs

Bengaluru Area, India

Vijit led the marketing for HP Technology Services (Now called Pointnext Services) and SMB business. This role helped Vijit to learn the nuances of Digital Demand Generation and how various digital channels can be leveraged to generate weekly demand for SMB business. In his role as Services marketer Vijit helped HP to grow the mind share and revenue for TS business through his marquee CXO event - C4IO Conclave.

Country Marketing Manager - Technology Services

Hewlett Packard Enterprise

2013-4 - 2013-10 · 7 mos

Bengaluru Area, India

In his first role in HP, Vijit was responsible to lead the marketing for Technology Services business. In this role Vijit was responsible to plan and execute high touch base CXO event and focused digital campaigns to deliver the pipeline and revenue goals.

Marketing Manager - India Business

HCLTech

2011-2 - 2013-4 · 2 yrs 3 mos

Mumbai Area, India

In this role, Vijit was responsible to lead marketing for HCL Tech's India business called HCL Comnet. Vijit had been given the responsibility to drive brand differentiation initiative with respect to HCL Info system. Vijit was also responsible to lead a team of 2 individuals in order to build a robust marketing foundation for HCL Tech's India business around managed services, total outsourcing and system integration.

Deputy Manager: Strategic Alliances and Category Marketing

HCLTech

2009-12 - 2011-2 · 1 yr 3 mos

In this role, Vijit led the co marketing initiatives with global OEMs like Cisco, EMC, Oracle, BMC etc. Vijit was responsible to leverage OEM MDFs for co marketing campaigns and joint demand generation initiatives.

Business Manager - IT Infra Services

IBM

2008-6 - 2009-12 · 1 yr 7 mos

Mumbai Area, India

Vijit joined IBM as Vitality hire from IIM Mumbai. After a robust management training program, where Vijit was awarded as Titan of the Batch, Vijit was given a responsibility to lead sales for IBM's GTS business in Rest of Maharashtra and Goa. Vijit led this role and built a strong foundation for Networking & Data center business of IBM with couple of key wins in the region.