Vijay Reddy

• Owned end-to-end PPI (Prepaid Payment Instruments) Product Management across UPI with 25+ Fintech partners, driving transaction volume growth, decline rate optimization, and revenue expansion. • Reduced decline rate from 4.0% to 1.5% (62% drop) in 90 days by analyzing root causes across demographics and implementing targeted fixes, mitigating revenue impact on a 12 billion+ annual transaction volume. • Drove 5% month-over-month user growth by analyzing transaction patterns across 10+ demographic cohorts and translating findings into GTM strategy. • Developed FY 2024-25 business plan with strategic roadmap and market expansion initiatives; shaped resource allocation and C-suite alignment, delivering INR 60 Cr annual revenue with 10% QoQ transaction volume growth.

• Developed Business Requirement Documents and user stories for corporate banking digital initiatives; aligned stakeholder needs with engineering delivery and ensured zero-defect rollouts. • Optimized corporate banking website UI/UX through A/B testing and usability research across 6 transactional flows, achieving 20% improvement in funnel-based conversion rates. • Established test automation frameworks across 5 major releases, achieving 99.2% pre-production defect containment and reducing critical production incidents by 35%. • Led UAT execution across 10+ corporate stakeholders for regulatory and commercial projects; ensured on time, compliance-aligned deployments while launching three mission-critical products. • RBI Autopay Mandate: Reached 100 corporates supporting 3,500 Cr in automated transactions annually; TATA Pool Account Integration: shortened settlement TAT by 40% and processed 10,000+ daily transactions; Error Code Standardization: Unified taxonomy across 10 systems, reducing resolution time by 32% and escalations by 28%.