Vijay Ankush Pashte

Leading Digital transformation at Neuberg Diagnostics to scale business growth through performance marketing, digital brand strategy, SEO, content, and cross-platform experience optimization. Focused on driving measurable impact and elevating customer engagement across web and app ecosystems.

Driving business growth through Digital Marketing channels.

Leading all customer facing digital marketing initiatives.

Key Responsibilities: 1) Creative Agency Management: Working closely with creative agency for the social media content planning and brand management on social platforms like Facebook, Instagram, LinkedIn, Twitter & YouTube. 2) Digital Marketing Budget Management: Allocation of entire digital marketing budget on various channels based on the analysis to ensure maximum ROI with minimum spends are achieved. 3) SEO Strategy : Working closely with SEO team for search engine optimization of website to drive maximum organic traffic to the website 4) Paid Media Performance Campaign Management : Plan and execute digital marketing campaigns to promote blood test at home service and wellness packages on various digital marketing channels like Google Search and Display, Email, SMS, Facebook, Native ads. Track keyword performance, impressions, CTR, CPC and CPA cost. 5) Lead Generation: Generating quality and verified leads by executing campaigns on digital platforms like Google search (SEO & SEM ads), Facebook, Display ads. 6) Digital Web Property Management: Managing company's website, creation of campaign landing pages, providing best user experience and content creation and addition of new features in co-ordination with the website tech team. 7) Customer Lifecycle Management : Own customer base management, engagement with customer base through Emails, SMS, Newsletter campaigns using marketing automation tool. 8) Content Marketing: Managing the content writers and gave guidelines to write SEO friendly, keyword rich content for better content optimization to improve organic traffic. 9) Hyperlocal Strategy: Google hyperlocal strategy implementation to increase visibility of Metropolis stores in Google search to drive maximum enquires & business. 10) Cross-Functional Department Coordination: Coordinating with CRM team, IT team and other 3rd party vendors for the implementation and execution of digital marketing strategies for the brand.

Inteli-Pack Innovations Pvt. Ltd. is a fully owned subsidiary of Pack-Smart Inc. its a Canada based leading manufacturer of Packaging Machines. Being a part of the marketing team at Inteli-Pack Innovations I am working closely with Pack-Smart team to plan and execute marketing and branding campaigns for both the companies. I am actively involved in Website project management, online branding, social media management, Search Engine Optimisation & Paid promotion for both the brands.

• Coordinating with Digital agency to meet the company’s digital objective • Making sure the brand presence across digital space (SEO, Paid Search/ Display, Email and Social media channels) • Forming Digital strategies and budget allocation for upcoming events and occasions • Tracking performance of the campaigns, websites using various online tools like Google Analytics, Google webmaster, Similarweb, Pingdom etc. • Coordinating with IT team for the implementation of SEO technical suggestions to improve site's performance • Analyzing performance reports and act in order to reach the objective • Develop, manage and optimize digital campaigns targeted to potential audience • Coordination with media agencies for display and lead generation campaigns • Blogs for the brand with the help of Product specialist & interior designers. • Plan and Execute Paid Marketing activities for lead generation and new customer aquisition from various mediums like SEM, Paid Social media ads • Competition monitoring and Research to get Insights for the industry, and implement relevant information in Digital strategies

Search Engine Optimization for various reputed Indian Clients like L'Oreal Paris India, Garnier Fructis,Matrix India etc. Job Responsibilities: SEO Audits, Develop SEO Strategy, Focus to increase organic traffic to the site, Brand Development, Website UI and Technical SEO. Content Planning and Marketing. Develop Social SEO strategies like for Facebook, Twitter.