Vijay Raj Singh

• Spearheaded multi-channel digital launches on platforms including Blinkit, Instamart, Zepto, and Bigbasket to expand the brand’s market footprint. • Orchestrated strategic category management initiatives, achieving leadership in segments such as Makhana, Dry Fruits Mixes, and Flavored Makhana within one year. • Transformed quick commerce revenue share from 7% to 51% by implementing targeted digital marketing strategies and rigorous P&L oversight. • Optimized search advertising campaigns, attaining an ROI above 6 with controlled TACOS, and consistently recognized as a top performer.

• Directed the launch of exclusive product lines and executed high-impact digital strategies that significantly enhanced brand visibility and revenue. • Collaborated with cross-functional teams to refine product positioning and drive cost-effective, scalable growth initiatives.

• Revitalized digital sales channels through targeted marketing strategies and streamlined inventory management, boosting customer engagement and conversion rates. • Enhanced catalog management and product listings to drive improved market penetration.

• Led digital transformation efforts by optimizing vendor coordination, inventory processes, and operational workflows. • Achieved consistent revenue growth through strategic digital marketing and effective operational oversight. * Vendor Acquisitions , P& L Management , Inventory Management , Sales Projections , Digital Marketing & Budgeting Portfolio, E- Sale Management.

- Developed and executed robust category growth strategies, integrating business planning and P&L oversight to drive sales while monitoring NMV, Gross Margin, and Net Margin. - Conducted competitor monitoring and in-depth market research on key products, vendors, and growth drivers to inform strategic decision-making. - Spearheaded the creation of innovative product lines and quirky brand offerings, ensuring a dynamic product assortment that resonated with customers. - Delivered key performance metrics (NPS, IPS, RTO%, RPR%, Conversion, NMV, NM) to maintain category profitability and enhance customer experience. - Leveraged digital marketing techniques and social media strategies to boost product visibility and improve ratings for top SKUs.

* Driving GMV, handling P&L , Inventory Management , NPD. * Handling key accounts and top brands and their portfolio management. * Handling operational issues like RTO, customer return and escalations , Payments. * Set up of E-commerce vertical and syncing with Promotional and Marketing Activities. * Digital marketing & Content Management. * Sales Projections for their channel sales. * Carrying out the regular campaign optimization. * Launching optimizing online adverts through Facebook, Flipkart , Amazon , Snapdeal , Shopclues etc. * Analyzing the campaign reports on a periodical basis and take data-driven action

* Category Management: - Category GMV increased from 15L to 1.30 cr. * Vendor Acquisitions and Brand portfolio Management. * Operations - Decreased the cancellation rate and controlled SLA breaches to 9 % from 32 %. * Customer Satisfaction: - Worked on content development, pricing, new selection of the product with sellers resulting in high percentage of conversion and good seller rating (Avg. seller rating 4.1 out of 5). *Monetization: - Generating monetization through various properties like T.V. adds, Deals of the Day, Clearance sale.

P&L MANAGEMENT * Manage relationship with 100+brands 100000+ products and Rs. 6 Cr. from 15 Cr. * Drove unit economics through improved earning, cost optimization & mix change. Resulting sustain positive net margins. * Category Hygiene: - Increased the catalog size thus resulting in 30 % of GMV. * Fulfillment & Cancellation: - Decreased the cancellation rate to 1.8 % from 7 % * Revenue: - Increased the category revenue to 15 % from 9 % by product listing ads. * Increased Avg. Order Value by 33% through basket promotions & improved cross product discovery. * Led the exclusive launches of high end premium watches store. MERCHANDISING * Improved Conversion from 1.8% to 4.1% through smoother CX, assortment drive, Content development & effective pricing. * Ensuring right product mix availability to increase the depth of category. PROCESS DEFINITION * Improved day to day business processes in the area of liaising, marketing, inventory planning and merchandising coordination with internal teams. The new process reduced the campaign turnaround time by 1 working day. INVENTORY MANAGEMENT & VENDOR MANAGEMENT * Executed location wise allocations to maximize sales, ROI, and gross margin. * Assortment plans and roll-out strategies by product category for seasonal and new businesses.

* Category Management, Brand acquisition, brand promotions, seller management. * Planning & Execution of Sale Events keeping in mind the Target of the category as well as compare prices offered by other companies for the same product and always try to give best price to the customer by negotiating the price from the Vendor. Handling sourcing for the category. * Guiding the team in terms of Sourcing plans and merchant handling. * Responsible for meeting sales targets. * Taking decisions on the product range to be sold depending on the customer profile * Identifying key vendors and vendor Tie-ups * Managing vendor relationships. * Monitoring the SLA& RMA of Top performers. * Development of Private Label directly from manufacturers. * Sourcing, negotiating from Vendor labels for sale at the portal. * Managing relationships with multiple brands. * Managing roll-out of new products on the website. * Planning and creating lucrative deals for the customers. * Tracking sales targets, inventory, margins etc on a regular basis. * Look for new product lines which are missing in the website and look for vendors who can provide these lines for the website. * Vendor onboarding on regular basis to offer more options for the customer and also enhance freshness of the catalogue. * Keep record of all Vendor Payments and ensure that payment has been made to the Vendor in due time as per payment terms. * Decreased the cancellation rate to 4.8 % from 17 % * Increased the category revenue to 9% from 3 % by negotiating better margins. * Worked on content development of the product resulting in conversion rate of 3.5 % from 1.8 %.

Taking care of Watches category in Letsbuy. Competition Analysis :- weekly updates Margin Analysis. Pricing Strategy. Marketing Strategy. Generating revenue from marketing activities. Inventory Analysis. Weekly Sales Analysis and Projections Category expansion ( Vertical And Horizontal )