Vijay K.

General Manager - Sales with Procter & Gamble (Amazon – Delhi –From May 2023) Current Assignment: •Reporting to MD – The company is dealing in Laundry, Hair care, Fem care, Oral care, Health, Personnel care, food and Baby Care category. •Managing a Team of (1500+ members- 14 Branches / 8 Sub D’s) 4 SM, 15 BE’s, 42 STL, 250 DSEs, 180 VC’s & ISM’s, 34 VTL & 851 Operation staffs (HR Head, Finance Head, Logistic Head). •Heading Sales, Logistic, Supply Chain, HR, Operation and Finance. •Managing Channel Sales (36%), MT & E com (29%), HORECA, Institutional sales and WS (24%), CSD (8%) and Sub-Distributor (3%) partners. •Responsible for driving INR 750 CR, Top line & Bottom-line growth. General Manager with P&G (CMM Tradelinks) •Managing a Team of (500+ members- 20 Branches / 22 Sub D’s) 1 SM, 6 BE’s, 19 STL, 132 DSEs, 80 VC’s & ISM’s, 14 VTL & 251 Ops staffs (HR Head, Finance Head, Logistic Head). •Heading Sales, Logistic, Supply Chain, HR, Operation and Finance. •Managing Channel Sales (36%), MT & E com (24%), Institutional sales, WS (31%) and Sub-Distributor (9%). •Responsible for driving INR 350 CR, Top line & Bottom-line growth. •Managing all compliances as per the company norms- Stock, Investment, Pricing, Damages etc. •Optimum utilization of all the resources – managing fund rotation within norm of 30 days. •Responsible for end-to-end profitability. Key Achievements •Market credit reduced from 32 days to 18 days in 2018; 2019 further reduce to 16 days- 2021 @ and 14 days - 2022. •Reduced investment from 42 days to 30 days. •Increased 37% SBD through GTR activity in 4 years. •Reached top 4 site in India from bottom sites in 2019-20. •Increased Revenue; CMM was the highest growing site in MM in India; AIR -1 2019-20. •Fastest growing site in MR in India; AIR -1 2019-20. •Reduced attrition from 27% to 8% •No -1 in India for Tide bar launch, Pampers in distribution (100%) and 185% of total value target. •GTM activity has increased penetration by 20% (7000+ stores)

Sales Head • Handling P&L for 180 Cr Beverage Brand business • Setting up Channel network. • Managing Channel Sales, HORECA , MT ,Institutional sales and Alternate channel • Responsible for driving INR 60 CR , Top line & Bottom-line growth. Key Achievements • Market credit reduced by 26.5% • Tied up with Big Basket, Big Bazaar, 24 by 7 , Lulu’s , Reliance Retail , Haiko , Hyper city etc. • Tied up with 150+ Hotel and Restaurants chain (Isolated big restaurants), Clubs, Pubs, Bar etc in 2017 calendar. HORECA , from 0% to 13.6% of total turnover in a span of a year. • Have launched the product in 6 states. • Given 40% growth on yoy. Added 128 New distributors.

• Channel sales – Added 14 distributor in a first month of launch. • Launched Tiffin to Go brand in 20 plus towns and cities other than Metro cities • Through Capricorn foods Distribution network Tiffin to Go was placed in approx. 1000+ plus outlets in South and West India in 9 months of launch. • 45 Capricorn foods distributors additionally were mapped to sale Tiffin to Go across 20 cities • Significant increase in revenue registered for Tiffin to Go product approx. 23% month on month growth • Planned and designed strategically 45gms packs in all 12 Flavors. • In current scenario Capricorn foods is selling 12 flavors in 95gms with avg. sale of Rs.3.75 cr to Capricorn foods in Domestic market. • Launched the product in Lulus, D Mart, Haiko, Nilgiris etc. Key Achievements • On boarded Aircosta Airlines, Indigo, Air Asia, CCD aviation and CCD express outlets across India • Rolled out strategy & plan for approx. 150+ college canteens across India.

 Channel Sales = Distribution Management  Team Management  ROI Management  Merchandising Management  Trade Marketing for Brand Promotion  Appointed New Distributor  Handled C&F and SCM  Handled BTL across the region.

 Channel Sales for Modern Trade (BIG Baazaar , Haiko , all key accounts)  Distribution Management  Team Management  ROI Management  Merchandising Management

Management

Graduation