
vihan chelliah
content creator
About
- Entertainment Brand and Creative Marketing Specialist. - Passionate about the entertainment industry as well as the business strategies and economics that go into producing and developing on-screen content. - Skilled in leveraging knowledge about the media landscape and consumption patterns and translating into strategic media plans for brands.
united states
los angeles
entertainment
teamwork, advertising, marketing, public speaking, film, microsoft office, social media, leadership, research, market research, business strategy, blogging, virtual reality
Experience
content creator
youtube

brand strategy and marketing consultant
independent
* Generated and presented brand documents to ensure prospects aligned with company strategy. * Derived data-driven and culturally relevant insights to inform strategy. * Developed campaign architecture and messaging strategy for entertainment and brand clients. * Contributed to digital marketing strategy and restructuring of social media presence. * Partners include: * Tiny Hero (2019) * Imaginary Forces (2017) * Mandt Media (2016)

business development associate
imaginary forces
* Analyzed emerging sectors of the media industry and identified opportunities to participate in. * Coordinated aspects of incoming projects such as budget, timeline, bandwidth for efficient workflow. * Generated and presented brand documents to ensure prospects align with company strategy. * Contributed to digital marketing strategy and restructuring of social media presence.

business development and marketing coordinator
loyalkaspar
* Assisted the Chief Development Officer in developing business by forging new partnerships, maintaining established relationships and assessing potential growth strategies. * Managed projects from conception to execution, prepared status reports and maintained deadlines. * Researched various topics on the entertainment industry and changing media landscape such as consumer trends, market evolution, etc and created reports as Keynote presentations. * Provided administrative and research support in brand positioning for clients such as ABC, Freeform and ESPN.

production and development intern - mad chance productions
warner bros. entertainment group of companies
* Source, research and develop traditional framed content to take to market. * Track project schedules and deadlines. * Evaluate source material, concept, and character development of projects in development. * Assist in setting meetings with potential creators, partners, networks or funders for developed concepts.

marketing strategy manager
amaze vr - off2, inc.

global brand marketing coordinator
universal pictures
* Identifed opportunities for global product releases based on brand potential and market scope. * Developed and executed AV and print marketing materials for national retailers. * Contributed to digital marketing initiatives and copywriting for social media posts * Created and maintained brand and franchise presentations for national sales meetings. * Leveraged research, data and competitive information to inform release schedule and strategy. * Collaborated with multiple teams and managers to ensure smooth communication throughout the lifecycle of products and franchises.

business and operations intern
locktix visual effects
* Researched upcoming film projects and developed partnerships with producers to discuss visual effects needs. * Build and manage relationships with talent and key partners (i.e. creators, directors, producers, production companies, artist representatives, and creative community) * Worked on projects such as ‘House of Cards’ and ‘Ted 2’ to identify VFX needs during production cycle. * Tracked projects schedules and deadlines. * Coordinated with artists, marketing and business development to ensure projects were in line with client directive and goals.

development intern
court five
* Source, research and develop traditional framed content to take to market. * Track project schedules and deadlines. * Evaluate source material, concept, and character development of projects in development. * Assist in setting meetings with potential creators, partners, networks or funders for developed concepts. * Managed production/creative tracking system with assets and other pertinent data.

marketing intern
star india
Collected and collated feedback from the media fraternity on issues pertaining to understanding ad budget allocations, local content initiatives as well as opinions regarding the market for a media newsletter and monthly TV guide. - Created a presentation, based on research findings, and presented it to the senior management.

entertainment intern
bareface
Managed bookings for multiple talents and clients on a daily basis. - Restructured company webpages and social media platforms.
Education
usc annenberg school for communication and journalism
usc annenberg school for communication & journalism
delhi private school
university of southern california
communication management
university of leeds
communications
Activities and Societies: LSTV, LUU Film Society: President, Kickboxing and Krav Maga, Model United Nations
vihan chelliah's Contact Information
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