Vigneshwaran SK

● Understanding the user needs of the market. Creating & Optimizing the right product range => Assortment planning ● Define and implement strategies to gain more market share for the sport in India. ● Manage the products profitability ensuring a competitive pricing & economic sustainability of the business unit - Includes P&L management ● Develop & implement commercial strategies to boost the business along with generating traffic, improve conversion at stores and ecommerce. ● Define the supply solutions to improve the stock rotation and profitability of the brand. ● Lead & develop the project team – Retail Supplier, Merchandiser & Ecommerce leader of the brand

Defining the supply strategies for the custom zone while being aligned with the global supply strategies Constantly update the weekly piloting and make sure OTB (purchasing power) is always positive for the portfolio To derive action plans to balance stock flows (Top/flop, ageing stocks, shortage management etc. ) Implementing the S&OP for the strategic products that have maximum business contribution Defining and manage the pricing policy by department, typology, etc. and ensure that the budget is respected To measure the availability rates every week and implement corrective action plans to ensure best availability of product to customers To conduct & organise training to develop my team's skills and manage their performance in accordance with management fundamentals

Ensure best availability of stock for all ways of selling by constant follow on stock movement To prepare the stock replenishment plan and manage international sourcing of the products (managed sourcing from 8 countries) Sale trend analysis and forecasting of sale for the season Adapt the pricing policy and create the balance between entire range of products under each department (transfer price, supply margin, pricing scale, margins) To identify, listen to, and address the requirements for retail channels (Stores, B2B & Ecom) To implement the correct action plan inorder to minimise the impact of bad or slow moving stock Weekly sales Monitoring and stock distribution to the stores Getting familiar with and quantify the market and key players (market, prices, trends, competitors)