Vienne Chen

1) Helped GM delivered sales target: set up and owned new SOP and floor price platform, led core commercial team (marketing, sales, supply chain, finance) for planning, gap closing and national projects. 2) Set up and owned sales target setting, data center (SAP, GMV, POS, DMS), dashboard, review deck and commercial reports as well as the key contact with Global/Asia business analysis team. 3) Led China IT software function like DMS, SFA, TMS and defined new solution to fulfill future needs. 4) Managed customer-based trade fund, promotion allocation and sales team incentive, disclosed sales team violation. 5) Managed 1300 3rd party sales team: investment model, intensive scheme, coverage model etc.

Led 60-people international team to train +2000 students, delivered sales target and training target, designed annual commercial master plan (on-line & off-line media, go-to-market program, merchandising tools), reduced operation cost, owned school operation. Designed and delivered student parents trainings to drive sales. Initiated trainings or competitions to teachers, sales and students for special project or learning gap.

Designed and delivered customized trainings for enterprise like Midea Group, Babytree etc. Provided business model and commercial strategies, got-to market master plan, set up channel business and media matrix, optimized the operation especially for E-commerce company.

1) Led 100-people sales team to manage 3100+ supermarkets in south China. 2) National Sales Director of Yonghui Chain Supermarket (永辉超市), sold in the trade term and annual sales plan, and led 150-people sales team to drive PG share and Yonghui business with high double digit growth.

1) Led national project team to define new trade terms and solutions to help PG save money, shortened 50% OTD time for Ad-hot promotion. 2) Streamlined E-commerce supply chain. 3) Designed and delivered new supply chain model, GM EMBA, logistics college to enabled 120 distributors saving 15% logistics cost and 300MM inventory capital. 4) Owned channel SOP, promotion demand planning, the connection with Asia and Global logistics team.

Led national project team (Marketing, Finance, Product supply, HR, IT, Legal, PR) to double town sales in 7 months. The 1st time worked with government (Ministry of Commerce) and Haier Group. Designed and Implemented town model across 26,000 towns including unique product profile, commercial strategy & master plan, coverage strategy & model, trade promotion, tracking system.

Owned Greater China (including Taiwan and HK) sales team’s people development strategy, capability building tools & system, Train-the-trainer, the connection with Global capability center. Founded sales university with 4 grades and 4 majors including course design, case study / workshop / moderator development to cover 3000 person/time/year. Delivered recruitment target, co-owned retention target.

Managed distributor to deliver target in GD. Owned OLAY counter expansion in southwest China. Managed distributor to deliver sales target in GZ.