Vienna Cheuk
Deputy Head of Hong Kong Channel @ Phoenix TV
About
Ms. Vienna Cheuk is a visionary, empathetic and decisive leader at the forefront of editorial and strategic innovation. With 20+ years of media experience spanning frontline newspaper reporting to senior executive leadership, she is renowned for her ability to galvanise cross‑functional teams and forge trusted partnerships with external stakeholders, including principal government officials and corporate leaders. As Deputy Head of Phoenix TV Hong Kong Channel, Ms. Cheuk steers high‑impact editorial direction and forward‑thinking growth strategies within a fast‑paced newsroom. Her unwavering commitment to compelling storytelling and inventive marketing initiatives has elevated audience engagement and brand growth, achieving an 80.9% increase in all-day ratings and a 95.5% increase in prime-time ratings since Hong Kong Channel’s launch on Free‑to‑Air Channel 85 in April 2024.Passionate about journalism with purpose, Ms. Cheuk consistently leverages her expertise to craft influential narratives that inform, inspire, and resonate with audiences in Hong Kong and beyond. She thrives amid complexity and rapid change, bringing strategic clarity, sound judgment, and creative foresight to every challenge.
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Hong Kong SAR
Broadcast Media
Strategic Leadership, Strategic Partnerships, Budget Management, Brand Development, Marketing Strategy, Risk Management, Online News, New Media, Social Media, Media Relations, Newsroom Management, Broadcast Journalism, Broadcast Production, Team Coordination, Live Broadcast, Talkshow, TV News Production, Editing, Team Management, News Anchoring
Experience

Deputy Head of Hong Kong Channel
‣ Transformed Hong Kong Channel into a free-to-air television channel, ensuring full compliance with broadcasting regulations and earning strong recognition from stakeholders and the wider community. ‣ Developed and implemented innovative programming strategies. ‣ Executed multi-platform marketing campaigns to enhance brand visibility and audience engagement. ‣ Produced high-quality, original content that resonated with target demographics. ‣ Oversaw annual budgets, optimizing resource allocation to maximize ROI across programming and marketing initiatives. ‣ Fostered strategic partnerships that enhanced channel offerings and diversified revenue streams. ‣ Pitched, planned and produced high-quality, original content that resonated with target demographics, including《時事三對論》—bringing together three distinct voices on international affairs.

Deputy Director of Hong Kong Channel
‣ Produced prime-time news and current-affairs programs, including《全球新聞報道》, 《午間快綫》, 《時事大破解》, from editorial conception to live broadcast execution. ‣ Shaped editorial strategies for both local and international news desks, delivering balanced, accurate, and authoritative coverage. ‣ Strengthened newsroom performance through talent development, mentorship, and high-level editorial leadership.

Assistant Director of Hong Kong Channel
‣ Hosted The Chief Executive’s Policy Address television forum from 2015 to 2021, leading live broadcasts and webcasts examining over 240 policy initiatives across governance, housing and land, and economic diversification. ‣ Hosted exclusive sit-down interviews with principal officials, including Financial Secretary Paul Chan Mo-po, discussing fiscal policy, budget priorities, and Hong Kong’s economic recovery. ‣ Produced and hosted flagship programs, e.g.《醫 App 最強》, 《香港新視點》, 《香港新啟航》 —translating complex issues into engaging, audience-centric storytelling.

Anchor/ Senior News Editor
‣ Anchored prime-time and major news broadcasts, delivering breaking news and in-depth reporting with authority, clarity, and composure. ‣ Edited news scripts and rundowns to ensure accuracy, balance, and sound editorial judgment across all broadcasts. ‣ Defined daily news agendas in collaboration with reporting teams, prioritizing high-impact stories while upholding rigorous journalistic standards.

Principal Reporter
亞洲電視
‣ Covered the magnitude-8 Wenchuan earthquake. Deployed to the disaster zone to coordinate frontline coverage, secure access routes, and safeguard the well-being of the team amid crisis conditions. ‣ Served as Shanghai Correspondent, delivering in-depth coverage of major political, economic, and social developments across mainland China. ‣ Cultivated strong relationships with key sources, including experts, government officials, and community leaders. ‣ Mentored and supported junior reporters, elevating journalistic standards and newsroom performance. ‣ Anchored prime-time news broadcasts.

News Reporter of The Sun Daily
Oriental Press Group
Vienna Cheuk's Contact Information
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