Vidhi Doshi

Founder @ QivoFit

About

I build consumer brands at the intersection of product, category insight, and lived experience. Over the past year, I’ve been building QivoFit, a skin-first activewear brand for women. The journey started with noticing how often discomfort, irritation, and poor fabric choices are normalised in the name of “performance,” especially in activewear. What began as personal frustration turned into deeper research around fabric, construction, and how clothing interacts with skin during movement. That process led to Qurve™, our proprietary nylon-spandex blend and thoughtful design decisions rooted in the belief that activewear should work with the body, not against it. Before QivoFit, I’ve spent over six years across marketing, strategy, category building, and new business roles, working on consumer brands at different stages of scale. I started my career with Jubilant FoodWorks across Domino’s, Dunkin’ Donuts, and Hong’s Kitchen, followed by roles in B2C and new business initiatives at WedMeGood, and most recently as a Business Category Lead at Mamaearth. I’m an operator at heart, deeply interested in how categories evolve, how defaults get set, and how thoughtful product decisions can quietly change everyday experiences. Currently building, learning, and listening.

Country

India

City

Gurugram

Industry

Consumer Goods

Skill

Continuous Process Improvement, Process Optimization, Customer Insight, Business Strategy, Process Improvement, Entrepreneurship, Senior Stakeholder Management, Product Management, Concept to Launch, Pricing Strategy, Digital Marketing, Launching New Brands, Promotional Marketing, Marketing, Campaign Management, Product Development, Launch Products, Account Management, Sales Processes, Supplier Development

Experience

Founder

QivoFit

2025-3 - Present · 1 yr 7 mos

Gurugram

Building a skin-first activewear brand for women, focused on breathable fabrics, thoughtful construction, and comfort-led movement. Leading product development, fabric sourcing, brand, and go-to-market. Offically launched January 2026

Deputy General Manager- Face care

Mamaearth

2023-10 - 2025-3 · 1 yr 6 mos

Gurugram, Haryana, India

Senior Category Marketing Manager - Face Care

Mamaearth

2022-7 - 2023-11 · 1 yr 5 mos

Gurugram, Haryana, India

Business Head- GTM strategy | GMV Growth | D2C & New Business Initiatives

WedMeGood: India's Favourite Wedding Planning Platform

2022-1 - 2022-6 · 6 mos

Gurugram, Haryana, India

Senior Manager

WedMeGood: India's Favourite Wedding Planning Platform

2021-3 - 2021-12 · 10 mos

B2C & New Business Initiative

Entrepreneur

Kantam International

2019-7 - 2021-2 · 1 yr 8 mos

India

- Generated 3x enquiries over 6 months by expanding online presence on B2B marketplace - 4% increase in enquiry conversion rate by designing & implementing sales follow up process

Consumer Insights- Domino's

Jubilant FoodWorks Ltd.

2019-5 - 2019-6 · 2 mos

EIR- Hong's Kitchen

Jubilant FoodWorks Ltd.

2019-2 - 2019-4 · 3 mos

Launched Jubilant’s first-ever homegrown Chinese QSR brand- Hong’s Kitchen

Corporate Sales- Dunkin' Donuts

Jubilant FoodWorks Ltd.

2018-10 - 2019-1 · 4 mos

Engaged with corporate clients to design tailored offerings for corporate & festive gifts at Dunkin’ Donuts

Marketing- Domino's India

Jubilant FoodWorks Ltd.

2018-7 - 2018-9 · 3 mos

- Revamped Domino’s menu boards in basis user study, QSRs benchmarking & A/B testing - Led end-to-end launch of new products after price point gap analysis & tastings - Created segmented time-based promotions to boost off-peak sales, generate NPD trials & drive app installation

Marketing Intern

Vodafone

2017-4 - 2017-6 · 3 mos

Kolkata, West Bengal, India

- Conducted interviews & secondary research to identify the top 4 attributes for brand consideration in West Bengal - Recommended (& got approved) app improvements to capture geo-tagged network issues (topmost factor) - Proposed marketing & CRM enhancements by identifying gaps in customer experience for other 3 attributes