Vidhi Sharma

- Drove long-term product strategy for Fusion, Pure Storage’s storage management platform, by identifying product gaps through competitive analysis and ~10 customer interviews, resulting in two prioritized feature recommendations. - Partnered closely with engineering and design to scope MVP requirements for prioritized features, author PRDs, and create UI/UX mockups in Figma, improving alignment and accelerating build readiness by ~20%. - Led evaluation of potential ecosystem integrations by researching ~30 ISVs and synthesizing input from sales teams and customers, identifying high-impact partners such as Splunk, Rubrik, and ServiceNow aligned to core enterprise workflows. - Translated customer pain points and GTM feedback into clear product recommendations, strengthening Fusion’s value proposition within enterprise storage and data management use cases.

- Promoted to lead globally distributed teams in crafting pre-sales and GTM strategies, including AI product proposals, pricing models and demand generation, driving successful client acquisitions. - Spearheaded marketing efforts through webinars and strategic events, working with partners and marketing teams to create promotional materials, enhancing lead pipeline strength. - Managed global teams to deliver tailored cloud computing solutions by aligning with client requirements, improving project win rates and solution scalability.

- Executed GTM strategies by analyzing customer journeys, competitive landscapes and industry trends, driving product innovation and enhancing customer lifetime value. - Designed targeted sales campaigns by refining email content and identifying personas in the US Public Sector and Healthcare verticals, strengthening the sales funnel. - Fostered AWS partner collaboration by creating solution-focused presentations and tailored communications, boosting partner deal success rates. - Streamlined onboarding processes for new hires by coordinating with Learning & Development teams, effectively integrating employees into enterprise AI projects.

• President, Simon Product Management Club • Teaching Assistant - Digital Marketing Strategy, Capital Budgeting and Corporate Objectives, Competitive Strategy, Information Systems for Management • Marketing Consultant, Simon Vision Consulting • Academic Coach to 1Y MBA • Academic Tutor