Brian Ratté

Brian Ratté

Growth Advisor

About

Passion for success measured by positive outcomes for customers and my teammates. Live and work with integrity in all interactions. Other stuff I’ve done: • Sales Leader | Startup Vendia • Global Account Manager & VP Strategic-Key Accounts | Cloudera • VP Sales @ IBM Partner • Various Sales leadership at IBM • Founder of cloud based subscription media business - YogaVibes.com - 60,000+ customers • VP of sales for start up with successful IPO - Acquired by IBM • Sales Director @ Oracle Corporation. • Early seller @ EMC • Top 1% of sellers Oracle Specialties: Growing startup companies, sales teams, territories, revenue targets. Worked with great sales teams @Cloudera @IBM, @ORACLE, @EMC

Country

-

City

United States

Industry

Information Technology & Services

Skill

Sales, Mobile Devices, Start-ups, Enterprise Software, Sales Management, Oracle, SaaS, Strategy, Cloud Computing, CSS, Leadership, Yoga, Social Media, Digital Media, Meditation, Marathon, IBM Websphere Commerce, Social Media Marketing, Subscription Sales, EMC2

Experience

Silverline-ai.com

Growth Advisor

Silverline-ai.com

2026-4 - Present · 6 mos

Global

StrataEdge AI

Growth Advisor

StrataEdge AI

LinkedIn
2025-10 - Present · 1 yr
YogaVibes

Founder | Advisor

YogaVibes

LinkedIn
2009-4 - Present · 17 yrs 6 mos

In the Cloud | Global

Founder of YogaVibes in 2009 a pioneer in the on-line wellness subscription business growing to 65,000+ global customers. Private Equity (PE) exit.

Snowflake

Sales Principle | AI-ML | US-East

Snowflake

LinkedIn
2025-4 - 2025-10 · 7 mos

East Coast | USA

Driving AI-ML success for the East Region. Helping exsisting Snowflake customers imagine, unlock and realize the power of CORTEX AI

Vendia

VP | Strategic Sales

Vendia

LinkedIn
2023-2 - 2025-3 · 2 yrs 2 mos

CA | NC | FL

Blockchain & cloud data collaboration platform provides real-time, tamper proof and harmonized data sharing accross multiple parties or systems. Major win at Delta and partners for data and contract sharing.

Cloudera

VP | Key Accounts

Cloudera

LinkedIn
2017-9 - 2023-2 · 5 yrs 6 mos

Palo Alto | NYC | Charlotte

+ Managed a team of Account Directors | Cloudera’s most Strategic Accounts + Helped team grow software ARR 20% + Helped team grow services ARR 18% + Lead teams managing largest US Banks + Lead teams managing largest tech and software companies

Cloudera

Global Account Manager

Cloudera

LinkedIn
2017-9 - 2023-1 · 5 yrs 5 mos

Palo Alto, CA | Charlotte, NC

+ Managed global relationships of selected strategic accounts + Closed largest TCV contract in Cloudera history + Grew software ARR at one of the largest Global Banks by 3X + Grew professional services ARR by 10x

FADEL

VP | Sales

FADEL

LinkedIn
2014-6 - 2017-8 · 3 yrs 3 mos

NYC | NC | FL

Selected by IBM executives to participate in the “Champions for Growth” program - to leave IBM for 3 years to help accelerate a strategic IBM partner. FADEL - is a provider of cloud based Intellectual Property and Digital Asset monetization solutions. Disney, Pearson Publishing and hundreds of other companies use FADEL to manage contract terms and calculate billions of dollars in royalty and payments processing. + Developed pricing strategies for SaaS offerings + Recruited, hired and trained a direct sales team and developed go to market strategies + Established pre sales model and best practices for demos + Established an inside sales team + Established partnerships with IBM, EY, Cognizant , Adobe, Open Text and others + Implemented CRM and forecast best practices + Successfully moved from a perpetual license model to a private and public cloud offering + Grew customer base by 4X + Grew ARR by 200%

IBM

Software Sales Leader | Business Unit Executive BUE

IBM

LinkedIn
2002-2 - 2017-8 · 15 yrs 7 mos

NYC | NC

N.A. Sales Leader Communications Sector | Commerce Sales Leader – Retail-Distribution | Business Unit Executive | Software Client Leader (Individual Contributor role) Drove Strategy and Sales Leadership across North American client teams. Worked within Software, Services, Cloud Offerings and Strategic System Integrators to drive client success and maximize revenue to IBM. + North American Industry Sales Leader + Software Sales Leader | Key Accounts + East Region Sales Leader | Websphere Commerce + BUE | WebSphere integration solutions

CrossWorlds Software

RVP of Sales

CrossWorlds Software

1998-5 - 2001-1 · 2 yrs 9 mos

Burlingame, CA | Charlotte, NC

$$ Acquired by IBM $$ Helped take this Beta product with less than $5M in revenue to $75+ M in 3 years before being acquired by IBM. Major wins with fortune 500 Companies. Carried a bag as the first rep in the Southeast then recruited, hired and trained a sales team and was involved closing some of the company's largest wins.

Oracle

Account Manager | Sales Director Southeast

Oracle

LinkedIn
1994-8 - 1998-4 · 3 yrs 9 mos

Boston | Charlotte

Two different roles @ ORACLE. One as individual contributor and recognized as top 1% of worldwide sellers . Account team $50M deal at General Electric. Assisted in launching the Retail Vertical by forming a strategic partnership @Retek which Oracle acquired. Also, led newly formed middleware team - hired and led sales team is southeast.

Education

University of Rhode Island

University of Rhode Island

LinkedIn

Management Information Systems & Marketing

Brian Ratté's Contact Information

Email

******@***.com

Phone

(**) *** ****

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