Victória Barbalho

Especialista de Portfólio @ Albaugh Brasil

About

💡 Passionate about data and innovation, turning insights into strategy for the agricultural sector, connecting market intelligence to impactful decisions. 🌱 Agricultural Engineer, bringing technical expertise combined with business strategy. 📊 Specialist in Market Intelligence, Market Access, and Innovation in Agriculture. 📈 Experienced in developing access strategies, market analysis, and identifying opportunities to optimize results and commercial strategies. ✈️ I love traveling, exploring new cultures, and dogs 🐶 💬 Let’s talk about market intelligence, access, and innovation in agriculture! 📩 victoria.m.barbalho@gmail.com 📱 +55 19 97145-7036

Country

Brazil

City

Campinas

Industry

Oil & Energy

Skill

Execução de campanhas, Open Innovation, Innovation Management, Product Innovation, Digital Agriculture, Agriculture Data, Marketing, New Business Development, Campaign Strategies, Marketing Campaign Management, Loyalty Programs, Customer Loyalty, Data Analysis, Business Strategy, Business Development, Go-to-Market Strategy, KPI Implementation, Project Management, Strategic Marketing, Analytical Capability

Experience

Especialista de Portfólio

Albaugh Brasil

2025-2 - Present · 1 yr 8 mos

São Paulo, Brasil

Senior Consultant

SEEDZ

2023-12 - 2024-12 · 1 yr 1 mo

📈 Development of market intelligence strategies to optimize market access in agriculture. 📈 Data analysis for customer segmentation and identification of expansion opportunities. 📈 Planning and ideation of loyalty and relationship programs, aligned with retention and customer engagement strategies. 📈 Structuring analyses for KPI monitoring and performance evaluation. 📈 Strategic consulting focused on market share growth, stakeholder engagement, and improving sales predictability.

Innovation e Digital Agriculture Specialist

ORÍGEO

2022-7 - 2023-12 · 1 yr 6 mos

Campinas, São Paulo, Brasil

📈 Strategic planning and governance of digital transformation projects in agriculture. 📈 Development of the company's digital culture strategy. 📈 Development of digital tools and innovation pipelines. 📈 Mapping and optimization of the customer journey, focusing on loyalty and experience. 📈 Management of strategic partnerships and budgets for innovation projects. 📈 Implementation of commercial goals aligned with market trends. 📈 Support for the CRM and Communication departments.

Sr Market Intelligence Analyst

Spark - Strategic Intelligence

2022-1 - 2022-6 · 6 mos

Campinas, São Paulo, Brazil

📈 Creation of analyses for the crop protection and seed markets. 📈 Identification of market gaps and competitor analysis to support commercial strategies. 📈 Support for strategic and tactical planning, providing insights based on market data. 📈 Understanding of product positioning (crop protection and seeds) across different crops and agricultural segments. 📈 Market potential study and recommendations for portfolio positioning.

Agronomic Market Development Engineer

Adama Brasil

2021-9 - 2022-1 · 5 mos

Balsas, Maranhão, Brasil

🌱 Technical development of the product portfolio in strategic regions such as Maranhão, Piauí, and Pará. 🌱 Building strategic relationships with consultancies and agricultural producers. 🌱 Demonstrating technical solutions to support sales and the adoption of new technologies.

Business Intelligence Analyst (Go-To-Market)

Adama Brasil

2018-11 - 2021-9 · 2 yrs 11 mos

Londrina, Paraná

📈 Development of market access strategies focusing on distributors and direct sales. 📈 Analysis of market share, customer share, and shelf share to support commercial decisions. 📈 Management and execution of the SOMAR distribution program, optimizing distributor relationships. 📈 Creation of dashboards and management reports to monitor campaigns and relationship programs. 📈 Customer segmentation and analysis of sales team effectiveness.

Market Intelligence Analyst

Spark - Strategic Intelligence

2017-10 - 2018-11 · 1 yr 2 mos

Valinhos, São Paulo

Technical Marketing and Development Assistant

Syngenta

2016-11 - 2017-8 · 10 mos

Erechim e Região, Brasil

🌱 Implementation of integrated projects for soybean and wheat crops. 🌱 Organization and execution of field days and technical events, promoting solutions to the market. 🌱 Support in the development of marketing strategies focused on product adoption.

Intern

Bayer

2016-1 - 2016-6 · 6 mos

Paulínia - SP

🌱 Conducted trials focusing on sugarcane trait development and pest and disease monitoring. 🌱 Managed seedling nurseries and provided support for technical field management.