Victor Ortado

Storyteller and creator of original immersive entertainment experiences.

• Led and mentored a six-person creative team, overseeing seasonal marketing campaigns, brand development, and digital storytelling initiatives. • Guided a 12-person marketing team in launching 200+ products across 40 seasons, contributing to Ruffwear’s rise as a premier global brand. • Collaborated with leadership to shape organizational vision, creating emotional and impactful storytelling to strengthen community engagement and foster customer loyalty. • Developed and managed annual budgets, overseeing financial planning, operational efficiency, educational development, and strategic growth initiatives. • Directed high-profile brand campaigns, growing audience engagement and increasing revenue with an average yearly growth of 21%. • Implemented project and asset management systems to enhance internal organization and optimize operations. • Built partnerships with external vendors, managing contracts, negotiations, and creative execution. • Designed and built an in-house Creative Studio, enabling faster and more efficient photo and video development, while allowing us to continually push the limits of what we could creatively achieve within tight deadlines. • Led and designed the product packaging process, shifting all substrates to recycled and recyclable materials, while eliminating the use of plastic, rubber, elastic, and metal in all structures. • Collaborated with a cross-functional team from product design, supply chain, marketing, and sales to identify areas of business opportunities and bring to market limited supply, small batch products using leftover materials. • Helped forge a partnership with Best Friends Animal Society to create the RAD (Ruffwear Adventure Dog) Adoption Program, successfully finding homes for over 100 hard-to-adopt, active dogs.

• Produced and directed over 100 video productions and 25 interactive event experiences for high-profile clients, including Hewlett-Packard, Sony Pictures, and the US Navy. • Collaborated on an interactive exhibit for Hewlett-Packard resulting in directly attributable sales in excess of $30 million, exceeding their original expectations by 300%. • Led cross-functional teams in media production, budgeting, and business development. • Oversaw the creation of project proposals, culminating in an over 75% success rate. • Developed an innovative platform called I2M™ (Immersive Interactive Marketing), which combines storytelling, exploration and everyday technologies to connect brands more closely with their audiences. • Lead the development of a media campaign to promote Paramount Pictures’ Paranormal Activity augmented reality mobile game, the first game to mix geo-social and vision-based AR elements with a top tier film franchise. • Awarded the HP One Voice Award for Outstanding Brand Communications.

Co-Founded and developed original theater productions that have been performed world-wide. Burglars of Hamm have been called “The Talking Heads of LA theatre – arch, geeky, high-brow and hip” (LA Stage Magazine), “Maybe the closest thing LA has to the Pythons.” (Backstage West), and “Los Angeles’ goofiest social satirists” (LA Times).

• Developed and produced commercials, on-air promotions, and corporate communications for a wide range of business and entertainment clients. • Developed and pitched all creative proposals for video projects. • Worked directly with clients to ensure that they understood the creative process and were kept a part of the production all the way through, ensuring that we met their objectives and delivered to their expectations. • Managed and directed media productions, supervising a full team of scriptwriters, videographers, editors and motion graphic artists from pre-production through post.

• Mentored and directed new filmmakers as they embarked on their first professional productions. • Led a five-person creative team in video production, editing, scriptwriting and motion graphics. • Developed “Story Bibles” for all live-action productions, which set the creative tone and direction for 20+ projects, providing a blueprint for all team members to follow. • Managed productions, supervised staff, and tracked budget to ensure productions were finished on time and on budget.

• Created, wrote and directed the original animated short, “Snoot’s New Squat” as part of the “What a Cartoon” series. • Created the original concepts and story bible for a modern re-imagining of the classic animated series, “The Jetsons.” • Served as Staff Writer for the original animated series, “Cow & Chicken” and “I.M. Weasel,” writing twenty episodes over two seasons.