Victoria Zhang

• Developed and executed strategic multi-channel campaigns to support product launches, category growth, and distributor retention. • Managed day-to-day marketing activities across brand, email, digital, e-commerce, SEO, CRM, and trade marketing. • Implemented B2B rebranding, assisted with establishing new positioning, messaging, and guidelines across sales, product, packaging, web, email, and print. • Delivered digital and e-commerce enhancements, including website redevelopment, SEO optimisation, landing pages, and conversion tracking. • Collaborated with internal teams and international partners to ensure marketing outputs were commercially viable and delivered on time. Key Achievements: • Successfully executed a B2B rebrand. • Improved digital and e-commerce performance, enhancing visibility and conversions. • Streamlined email automation, increasing engagement and efficiency. • Delivered high-impact multi-channel campaigns that drove product adoption and sales growth.

• Identified and developed partnership opportunities with UK-based fashion, high-street, luxury, and retail brands, supporting SUMEC’s expansion within the British apparel and fashion market. • Led business development initiatives to connect UK brands with SUMEC’s capabilities in garment product development, sourcing, and manufacturing. • Conducted market research and competitive analysis to identify target sectors, brand opportunities, and evolving market trends across the UK fashion and retail landscape. • Proactively generated and nurtured new business leads, building relationships with prospective clients and key decision-makers across branded fashion and retail accounts. • Organised and attended client meetings and business visits, presenting sourcing and production solutions tailored to each brand’s commercial and product requirements. • Worked closely with internal and external stakeholders to support product development, helping translate customer needs into commercially viable apparel solutions. • Coordinated order follow-up, production progress, and delivery support, ensuring smooth communication between clients and supply chain teams throughout the order lifecycle. • Acted as a key liaison between UK customers and manufacturing teams, helping to maintain service quality, delivery expectations, and long-term partnership development. Key Achievements: • Successfully secured and supported business collaborations with leading UK brands, including Superdry, LeMieux, M&S, and Mountain Warehouse. • Contributed to generating annual order value exceeding USD $1.5 million through strategic client development and account support.

• Brand operation: established a clear brand identity for SOC, and defined the target market and customers. In addition, formulated the initial product classification and product image for the brand. • Shoot Producer: Connected with global photography partners and make the shoot directions. Planning the creative brief and leading the whole team to ensure execution clearly conforming to the expectation. • Business cooperation negotiation and managing influencers and KOLs.

• Brand operation: established a brand image for Shovelhead, and clearly defined the target market and customers. In addition, formulated the initial product classification and product image for the brand. • Built potential customer group with brand culture background: motorcycle cowboy culture as the core. Organized related cultural and entertainment PR events to promote brand advertisements and influence. • Business cooperation negotiation. Successfully achieved the 2019 business cooperation between Converse and Shovelhead and sold co-branded products. Prompted Shovelhead to be reported on fashion platforms many times, such as Fashion Lab.

• Assisted marketing manager to establish cross-border e-commerce operations between the UK and Chinese markets using the platform of WeChat and Alibaba. • Local market promotion and business development in the UK. For instance, cooperate with local travel agencies to boost the consumption of travel customers. • Assisted business owners to negotiate cooperation with fabric manufacturers, ingredient manufacturers and Chinese garment manufacturing factories. Successfully helped the British local fashion brand Franchetti Bond to develop Chinese market and connection with Chinese consumer groups. And established sales channels and payment systems in China. In addition, through operating social media such as website and WeChat official account, the brand has gained a higher reputation in China.

From 2016 my partner and I established the brand 'LESSLIVE' which aimed to improve the sprawling Chinese wine market. With operational experience in fashion industry, I was responsible for brand operation,marketing strategy planning and analyzing the local market.

• Cooperated with fashion celebrities, models and internet influencers. And assisted them to produce product advertisement pictures and posters. • Provided daily assistance to professional buyers in terms of style selection and collection of fashion trend information from international fashion shows. Achieved the brand to expand overseas markets in the early days of its establishment. By collecting and selecting fashion trend information, provided professional buyers with more targeted customer-specific producing suggestions to promote sales growth.

Wuhan Fashion Week was undertaken by Wuhan government and Wuhan Textile University annually. As the president of Student Union, I was responsible for organizing this event. At the same time I was the host of 2017 & 2018 Wuhan Fashion Week.