Victoria Morich

Shopper-obsessed portfolio architect for Sparkling Soft Drinks, setting the multi-year price-package agenda to solve for affordability, recruitment, and mix—grounded in consumer insights and built for operational scale.

Enterprise strategy leader, partnering with Coke North America, bottlers, and customer executives to address the system’s most complex growth questions through rigorous consumer, category, commercial, and financial insight, and shape North America’s mid- to long-term growth agenda.

Consumer- and shopper-led growth strategist, translating deep insight into actionable category, brand, and activation strategies across Drug and Value channels.