vicki marziale

* Manage social media presence for WorkWave's corporate entity and product lines, including content creation and customer service management. * Work in tandem with product marketers to develop and execute ongoing social media strategies. * Assist in recruiting efforts through employer brand initiatives. * Create custom brand imagery for use across social media. * Editor of corporate and product focused blogs, creating content tailored to field service and logistics industries. * Provide monthly reporting on key metrics including social media engagement, site traffic. * Write and distribute press releases.

* Plan and execute SEO, web, and social media strategies for diverse portfolio of B2B and B2C clientele. * Build audiences across social media through community management efforts, including customer service. * Develop informative blog content on a variety of topics including consumer electronics and marketing. * Provide clients with high quality product photography and digital imagery. * Write and optimize persuasive site content, designed to generate leads for B2B and B2C clientele. * Create content strategies based on industry trends and insights developed through analytical analysis of Google Analytics, Google Search Console, social media engagement, etc. * Provide clients with robust reporting, including a monthly analysis of website traffic, user behavior, search traffic, etc. * Execute and analyze paid social advertising campaigns. * Assist executive team in growing agency portfolio through business development efforts.

* Oversaw development of client strategy and ensured all timelines were met. * Managed ongoing client communication. * Created and monitored paid advertising via the Facebook Ad platform. * Analyzed ongoing campaign results using Google Analytics. * Provided coordinators with guidance, direction and support. * Developed new internal processes for Social Media department * Created new proposals for Paid Social Advertising offerings * Developed and executed company wide Photoshop training

* Executed social media campaigns for a wide variety of clients including automotive, financial, and retail. * Developed unique and engaging content to be posted on Facebook, Twitter, and Google+. * Utilized Photoshop to create dynamic graphics for each social platform

* Developed marketing collateral including instruction manuals, brochures and product catalogs. * Created product imagery for use in advertisements and presentations. * Coordinated and oversaw printing of all marketing collateral.

lotus823 is an integrated marketing communications agency dedicated to helping brands increase their visibility and engage their audiences through content marketing, experiential events, Hispanic marketing, public relations, and social media services. Headquartered in New Jersey, and serving B2B and B2C companies nationwide in industries spanning consumer electronics, food and beverage, health and wellness, technology, and more, lotus823 develops and executes customized marketing strategies utilizing an integrated, results oriented approach.

Activities and Societies: Kappa Pi, Phi Eta Sigma