Tori Berels

Working across a varied portfolio of blue chip clients in CPG, bev, QSR, finance, and tech. AWARDS: Coors Light, Mahomes Time Capsule - Silver, Effies in Beverage, Alcohol - Bronze, Clios for Integrated Opendoor - “Halftime Showing” - Gold, New York Festivals - Webby’s finalist - Effie’s finalist

AT&T - Cannes Silver Lion for the AT&T Helmet - Clio Gold Winner for the AT&T Helmet - Big 12 Conference

- AT&T

- Domino’s - Fruit of the Loom

QTD: 125%

- Developing brand book for Ginsberg Center to shape unified branding aimed at raising awareness of services available. - Wrote copy for advertisements displayed on university busses for the Big Ten Voting Challenge that will reach 277,000 riders.

- Worked cross-functionally with operations teams to create eight-month internal marketing campaign plan executed across email and Domino’s intranet, translating broad corporate goals into achievable store-level objectives. - Wrote copy for franchisee messaging to promote Domino’s store-level initiatives and motivate their implementation. - Designed and analyzed a survey utilizing cognitive interviewing strategies and conjoint analysis to understand current use behavior and desired usage of communication tools. - Developed six recommendations to improve Domino’s communication systems and presented findings to leadership team. - Qualitatively analyzed video testimonials from franchisees to identify material for potential Domino’s promotional materials.

- Assisted in designing and refining coding schema for a psychology research study to facilitate accurate responses. - Collected and input data for a psychology research study on social interaction for over 60 participants.

- Researched G Suite to create content for Student Innovator program and for 4 events facilitated to promote Google product use. - Built relationships on campus with faculty and student groups to test and provide over 80 survey responses on products and features. - Communicated the University of Michigan’s campus culture and product needs to Google to increase campus usage. - Addressed questions and contributed to threads on product use in Google for Education Product Help Forum.

- Performed market research on ways to successfully evolve Parros’ advertising strategy which resulted in the creation of a new podcast series. - Initiated a podcast series for Parros’ college planning division by scripting content, researching products and required softwares, scheduling recording sessions, and editing content, resulting in an increase of 46% in pageviews from August to September. - Composed articles for Parros on education trends to establish ethos and engage new clients, resulting in increased web traffic. - Managed and provides content for Parros’ FaceBook, Twitter, and website. - Analyzed Parros Financial Group's monthly online presence via Google Analytics, FaceBook and Twitter insights to produce strategies that boost the group's visibility.  - Coordinated article with the college planning division with Bridge Magazine on a current education issue in Michigan.

- Interviewed psychology alumni about their departmental experience to guide current students and maintain alumni relations. - Updated website with new profiles, categories, and videos to provide a more engaging interface for the psychology department

Camp Kesem- Make the Magic Coordinator (September 2018-Present); Alumni, Marketing, and Public Relations Coordinator (September 2017-August 2018); Counselor (September 2016-Present). Kappa Alpha Pi Professional Fraternity- Vice President (November 2017-Present); Historian (November 2016-November 2017); Pledge Social Chair (January 2016-April 2016) Alpha Delta Pi Panhellenic Sorority- Public Relations Chair (November 2016-November 2017) Professional Fraternity Council Representative for Kappa Alpha Pi (November 2016- August 2017)