Victoria Morton

​I’ve worked in Digital PR for nearly 15 years, and I can honestly say there has never been a more exciting, evolutionary time to be in this industry than right now.​As a founding team member and Senior Director of UK PR at Journey Further, I’ve had the privilege of helping build an organic search team of the absolute best talent in the business. They bring unmatched energy and innovation to everything they do, and I’m incredibly proud to belong to an agency that truly puts people and values at the heart of its culture.​Throughout my career, I’ve overseen high-impact earned media strategies for major global brands, including the likes of M&S, Oliver Bonas, Silver Cross, Lusso Stone, and TravelSupermarket. My approach is practical, outcomes-led, and focused on working closely with senior stakeholders to deliver clear, measurable results.​As the search landscape rapidly diversifies, especially with the massive impact of AI, earned media and consumer trust have never been more vital. Lately, my focus has been on radically innovating our offering. We are continuously evolving our teams, skills, processes, and proprietary tech to ensure our clients are found, understood, and chosen exactly where their customers are discovering brands.​Beyond the day-to-day agency work, I love sharing what we've learned with the wider industry. I’ve had the pleasure of speaking at our Discovered events and hosting specialised workshops for incredible in-house teams like Penguin Random House, diving into the power of platforms like Reddit and Substack.