victoria lea

Edit, commission, write and sub-edit content for clients: magazines, special reports, white papers, brochures, newsletters, press releases, blogs, email marketing campaigns, content marketing campaigns, Facebook posts, tweets etc. Manage content marketing approach for various clients, from social media presence and content strategy to SEO best practice.

* Editing Junior, a high-end monthly Australian consumer magazine aimed at parents, audited at 55,000. My role included managing flatplans, covers and features lists * commissioning and editing freelancers * overseeing journalists and designers * writing news and features * and proofing all pages. I met regularly with clients, contacts and the parenting market, represented Junior at industry events and managed advertising-related promotions, advertorials and value-adds where needed.

Planning, commissioning and managing the feature articles and special reports for AdNews, Australia’s highest circulating magazine on media, marketing and advertising. Also filed daily online news – up to four stories a day – plus news and feature stories for the magazine’s print edition. Interviewed top CEOs and marketing directors daily and reported on changing media trends, from online marketing and search engine optimisation to outdoor advertising and the digital age.

* Responsible for launching a title covering seven countries. Based in Singapore, launched and headed editorial for MediaConnect Asia. * Travelled to those countries to develop some 500 contacts and sources. * Took responsibility for short-term and long-term development of the site. * Wrote around 50 stories and columns a month. * Built the team to include freelancers, the editor, a news editor and a journalist * Was previously Deputy Editor, MediaConnect Australia.

I look after the editorial for National Australia Bank's Business View brand - its magazine and associated online stories and content.