Victoria Johnston

Operations Leadership | Compliance | Multi-Facility Management I oversee day-to-day cultivation, production, and distribution operations across multi-state facilities, ensuring accuracy, efficiency, and full compliance. I build and implement SOPs, streamline workflows, and introduce systems that improve productivity, communication, and scalability. I manage METRC and regulatory compliance, lead hiring and onboarding for new and existing facilities, and coordinate inventory flow from cultivation through final distribution. I work cross-functionally with Cultivation, Production, Sales, and Leadership to align timelines, optimize output, and support long-term growth and retail expansion.

Distribution Manager in the cannabis industry, leading Packaging Production, Creative & Marketing, and Operations (warehouse, inventory, logistics, compliance). Accountable for talent management Onboarding/Offboarding, regulatory adherence, HR functions, and operational procurement. Initially structured a previously process-lacking environment with minimal sales, establishing departments and roles. Instrumental in scaling distribution to support multi-million dollar monthly revenue through implemented processes. Oversee in-house preroll production (machinery operation for testing & labeling) and cannabis flower processing (retrimming, sorting, jarring, packaging). Manage Marketing and Brand Ambassador teams. Strategically shifted focus from multiple clients to fully managing our primary brand's marketing, sales, and support, while providing preroll services for a key partner. Critically focused on maintaining low labor and operational costs through data tracking and proactive team management to maximize efficiency and reduce expenditures.

Growing our Brand Partner's product line assortment while remaining ultimately competitive within the current industry standards.

HERBL Distributes over 30 brands across the entire state of California to 800+ dispensaries. Our main day-to-day goal is driving sales and expanding revenue within all brands on the platform as well as our retail customers and consumers. Daily obstacles arise across all levels from the retail front to the production level and as the brand managers for large distribution, we are the main connector between HERBL and brands. Ops Manager main focus is to ensure new brands are integrated and up-to-speed on all HERBL systems ahead of brand launch and ensure launches remain smooth and successful for all departments. Ops Manager is hyperfocused on putting together processes & SOPs while constantly adapting to changes in this industry and working cross-functionally between departments to ensure processes flow smoothly through proper channels.

HERBL Distributes over 30 brands across the entire state of California to 800+ dispensaries. Our main day-to-day goal is driving sales and expanding revenue within all brands on the platform. Daily obstacles arise across all levels from the retail front to the production level and as the brand managers for a large distribution, we are the main connector between HERBL and brands. Our main goal is to grow revenue & brand growth within our partners and drive marketing conversations to promote the best retail experience to consumers while also remaining top in class regarding product production, quality assurance, and compliance standards.

My day consists of a lot of product/inventory/sales/coordinating products for 2 stores. The beginning of the day is inventory checks on all products, sales checks on all products, delivery check-in of product, invoice creating, metrc manifest creating, plan daily events/demos with vendors, have meetings with vendors on all areas. These meetings could regard product reviewing, movement of product, issues with products, plan staff trainings and demos/events with these brands. I also have to review all new products that come through the store that brands want on our shelf, review them from all aspects regarding shelf space, bds analytics, how they sell in other stores. I finish my day with placing orders for all products.

Manage retail floor, count big amounts of cash, closing cash drawers, payout vendors, open/close store, delegate the daily tasks for staff, manage the line of customers when it gets very long, daily inventory checks, daily sales checks, quality control with products, buying of products, check-in of product, invoice creating, product reviewing, vendor reaching out, new hire interviews, plan special gift boxes for events, plan staff trainings with brands/vendors, plan demos/events with brands/vendors.

Delegating tasks to consultants, managing consultants on the floor, managing heavy crowds on retail floor, ensuring customers are fully satisfied, managing back lounge, ensuring shelves are stocked, counting big amounts of cash, opening/closing store, paying out vendors.

Cannabis consultant. Ensuring the correct products for patients with medicinal issues. Re-stocking, ringing up customers, went through the big changes, for example; medical to recreational, compliance and metrc.