victoria brumfield

chief of staff

About

My expertise is in developing large sports events from inception to reality. From the New York City Triathlon to the Ironman US Championship, I create inspirational platforms that authentically integrate brands into the lives of active and passionate consumers year-round. I have a strong background in strategic planning, building and leading teams, cultivating and maintaining strong relationships with partners, creative thinking and problem solving, and experientially connecting brands with consumers and properties. I have a strategic business perspective centered on creating high-impact experiences that leave lasting impressions. Key to my leadership success is my energy, passion, solid financial acumen and communication skills.

Country

united states

City

colorado springs

Industry

sports

Skill

sponsorship, event planning, sports, event management, social media, sports marketing, social media marketing, public relations, public speaking, social networking, media relations, facebook

Experience

chief of staff

usa triathlon

2018-4 - Present · 8 yrs 6 mos

Direct strategic planning, manage and streamline the organization’s operational plan, and directly oversee human resources, finance and information technology.

executive director

korff enterprises

1999-11 - 2014-11 · 15 yrs 1 mo

* Korff Enterprises, acquired by Life Time Events in 2014 * Boutique sports marketing and event management agency, specializing in imagining and creating immersive experiences * Executive Director * Second-in-command responsible for management operations and procedures, efficiency of business, comprehensive * goals and performance across all functions, and oversaw full-time staff of 5 and seasonal staff of 100+ * Built endurance sports events from inception into iconic brands (New York City Triathlon), specializing in customized * sponsorship programs that integrate brands into the lives of active consumers * Completed/led due diligence, pro forma and business pitch to facilitate company sale

cycling instructor

equinox

2009-1 - 2015-1 · 6 yrs 1 mo

Victoria's coaches indoor cycling classes for Equinox Fitness. She brings authenticity indoors from years of competitive road bike racing and pumps it up with a little Top 40.

director of operations, athletic events

life time - the healthy way of life company

2014-11 - 2015-4 · 6 mos

Premium endurance sports owner and operator, ranging from regional social competitions to iconic ultra-distance races. Managed all aspects of operations for Life Time's portfolio of events. Life Time events span all disciplines in the endurance space from full distance marathons, to iconic mountain biking races, and the countries premier short distance triathlons. Lead operations teams across the country to improve processes throughout the organization, in alignment with strategic goals, to improve efficiency, build synergy and be leaders in innovating and developing best practices across the industry.

vice president of global events and operations

virgin sport

2015-5 - 2017-12 · 2 yrs 8 mos

Virgin Sport is the newest company from the Virgin Group an active lifestyle company that aims to revolutionize health and wellness through participatory fitness events and programs. The events themselves will be high energy, celebratory occasions, bringing together friends, family and the local community to encourage each other to reach their personal best. As the world becomes more health conscious, and gains a better understanding of the importance of exercise, Virgin Sport will be there, to support willing participants of all shapes and sizes on their quest to achieve higher personal goals and improve their health and fitness.